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Tag Archives: public relations

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5 Low-Cost Marketing Strategies

5 Low-Cost Marketing Strategies for Tech Companies on a Budget – 2020 Updated

Digital Marketing, Marketing StrategiesBy Dean AraMay 12, 2020

In this post, we will talk about 5 low-cost marketing strategies for tech teams to try in the weeks, months, and year ahead.

Know Where to Invest Your Marketing Budget for the Upcoming Year

New Year, New Resolutions: Know Where to Invest Your Marketing Budget for the Upcoming Year

Marketing StrategiesBy Dean AraJanuary 28, 2019

Measuring the value of marketing budget investments can a serious challenge — how will you allocate your marketing dollars in the coming year?

Intelisys Channel Connect 2017: A Marketer's Perspective

Intelisys Channel Connect 2017: A Marketer’s Perspective

Marketing Strategies, NewsBy Dean AraNovember 23, 2017

Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…

PR 101: Choosing the Right Media Coverage and How to Access It

PR 101: Choosing the Right Media Coverage and How to Access It

Marketing StrategiesBy Dean AraAugust 31, 2017

Is PR something MSPs really need to put time and resources into? We discussed why they should in my last post, Why Is a PR Strategy Important for MSPs?, but now you need to decide which type of publication or blog you want to approach, and then improve your chances of getting noticed by them…

Why Is a PR Strategy Important for MSPs

Why Is a PR Strategy Important for MSPs?

Marketing StrategiesBy Dean AraJuly 26, 2017

Just when you thought you had your marketing efforts under control someone asks you what you have in place for a PR strategy, and you think “do MSPs really need PR?” In short, yes, every company with a marketing strategy (and that should be all of them) should have a PR strategy to go along…

7 Simple Marketing Strategies for Tech Companies on a Budget

7 Simple Marketing Strategies for Tech Companies on a Budget

Marketing StrategiesBy Dean AraJune 19, 2017

Marketing and sales are vital to the success of any tech company. That’s not news. But let’s face it. Budget matters. Not all companies have the wherewithal to do what some of the biggies do. For instance, Salesforce and Tableau each spent a whopping 53% of their revenue on sales and marketing in 2014, while…

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