How to Calculate Your B2B Marketing Budget (and Justify It to Your Boss)
In this post, we give a overview of 3 key steps identified by Gartner to help technology service provider defining their marketing budget.
How to Measure ROI of Partner Marketing
Tracking the ROI in partner campaigns is not easy. In this post, we will talk about 3 success factors for measuring the ROI of partner marketing programs.
Where to Invest Your Marketing Budget Dollars in 2019
2019 is officially here and that means it’s officially time to build out your annual marketing budget. But where should you invest the money this year?
New Year, New Resolutions: Know Where to Invest Your Marketing Budget for the Upcoming Year
Measuring the value of marketing budget investments can a serious challenge — how will you allocate your marketing dollars in the coming year?
TPM’s Take: April 2018
In this month’s TPM Takes we explore what you need to do to improve your LinkedIn marketing, 3 ways to improve ROI with better cost management, and how to drive more leads to your MSP business using the latest SEO strategies.
10 Content Marketing Success Metrics All MSPs Should Know
Content marketing is bullsh*t. It’s not, I assure you. But while looking for the author of a quote I had intended to use in this post, I typed content marketing is into Google, and that was the first suggestion the auto-complete feature offered — followed immediately by Content marketing is dead. Surely the fact that…
4 Ways to Profit With Social Media ROI Metrics that Matter
At the TPM marketing bootcamp at HostingCon 2016, I talked about the importance of using social media to expand the reach of content, increase brand awareness, and build trust with your audience. Several attendees representing hosting and Cloud service providers asked about social media ROI metrics, and how they could measure the value of their social…