Lead Scoring Best Practices: Everything You Need to Know
Struggling to manage your leads? Our lead scoring best practices help align sales and marketing teams to improve closing results.
Avoid These 6 Mistakes When Marketing Your Web Hosting Business
Mistakes happen. For those who grew up in the ‘90s under the influence of Miss Frizzle and the Magic School Bus, you may even live by the motto “take chances, make mistakes, get messy!” But in the world of business, marketing mistakes can often lead to costly consequences (need we remind you of Pepsi’s marketing…
Redefining the MSP Sales Process for 2017
Is your MSP sales team finding it harder to close leads? Some veteran salespeople (think someone who has been in the role since at least the late 90s) are discovering their role in the buyer’s decision-making process has changed and they’re not sure why. They’ve also noticed they’re getting fewer calls from prospective buyers and…
5 Marketing Myths You Should Ignore as a Hosting Provider
“Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” ~ Marc Mathieu, Global SVP of Marketing at Unilever More than 1,600 of you read our wildly popular “Top 5 Myths About Marketing Strategy for Hosting Providers,” (Feb. 15, 2016) and spent an average of…
4 Profitable Secrets to Help Create MSP Success Stories
‘Success’ is a funny word. It has different meanings to different people, but, if you’re speaking to a businessperson, success is generally measured by profit. Now, let’s be clear: we’re not trying to be cynical. Money isn’t the only indicator of success; it’s just a useful metric for measuring it, and businesses need money to…