Social Commerce: The Trend That’s Changing eCommerce
You’re probably familiar with social media and how it relates to marketing, but what about social commerce?
TPM’s Take: April 2018
In this month’s TPM Takes we explore what you need to do to improve your LinkedIn marketing, 3 ways to improve ROI with better cost management, and how to drive more leads to your MSP business using the latest SEO strategies.
TPM’s Take: February 2018
Hey there! This month’s TPM Take focuses on marketing best practices and trends you need to follow to grow your MSP business in 2018. In the first article, we look at how artificial intelligence is changing B2B marketing, and how businesses will engage with their customers in the future. The second Take is all about…
TPM’s Take: December 2017
Hey there! In our final TPM Take for 2017, we’re looking to get you ready for the new year. Our top three reads focus on what marketing experts believe you need to know ahead of the new year. Our first article focuses on the top three disruptive marketing trends as we move into 2018. The…
Intelisys Channel Connect 2017: A Marketer’s Perspective
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…
TPM’s Take: November 2017
Hey there! This month’s TPM’s Take focuses on the rise of data science in marketing. We’ve picked our top three reads on this increasingly important topic to get the ball rolling. In our first article, we talk a little bit about the future role of marketers in blending data-driven insights with traditional and modern marketing…
14 PR Tools to Boost Your Campaign
Public Relations is a multi-faceted field, and that means a variety of PR tools, applications and processes are needed in order to make it work at its best. A good PR campaign goes far beyond writing and distributing press releases, and if you’re new to PR it’s difficult to know where to start. In my…
Why Is a PR Strategy Important for MSPs?
Just when you thought you had your marketing efforts under control someone asks you what you have in place for a PR strategy, and you think “do MSPs really need PR?” In short, yes, every company with a marketing strategy (and that should be all of them) should have a PR strategy to go along…
7 Simple Marketing Strategies for Tech Companies on a Budget
Marketing and sales are vital to the success of any tech company. That’s not news. But let’s face it. Budget matters. Not all companies have the wherewithal to do what some of the biggies do. For instance, Salesforce and Tableau each spent a whopping 53% of their revenue on sales and marketing in 2014, while…
How to Create Great Content Your Audience Will Care About
Content marketing continues to be the workhorse of B2B marketing — today 93% of B2B marketers use content marketing. Understandably so, since content marketing feeds the continuous need for information from the consumer. But not all content is created equal. So, if you are wondering how to create great content, read on. Why is it…