Session will focus on how to make your cloud hosting company stand out in this highly fragmented and highly competitive sector
June 3, 2014 Vancouver, BC: Total Product Marketing will host a marketing and sales session at HostingCon2014, the premier industry conference and trade show for hosting and cloud providers.
HostingCon2014 provides venue for industry leaders to learn about the latest news, ideas and technologies affecting their businesses. The 10th anniversary of HostingCon providers a sound backdrop for the session hosted by Total Product Marketing called “The Art of Selling Space”.
“HostingCon is celebrating its tenth anniversary this year and this milestone is a testament to its staying power in the industry”, stated Philbert Shih, managing director of Structure Research. “HostingCon has become the go-to annual event for the hosting and cloud infrastructure services industry. All corners of the value chain ecosystem come together to meet in an executive-level environment that provides education, networking and business development opportunities”.
“The Art of Selling Space” will provide hosting companies with a three-step method to make sure they stand out in an overcrowded hosting marketplace. Using the “ETC” Marketing Model, this session will help hosting companies learn the tools and techniques they need to use effective design, visuals, and content as competitive differentiators.
Philbert Shih remarks: “the infrastructure services market is fragmented and complex with several tiers of providers. There are literally thousands of hosting providers in North America, that own their own infrastructure, and a count in the range of 5-10k would not be unreasonable”. Differentiation and creating memorable visual messaging is a key for all hosting providers in this highly competitive sector.
“We rely on Total Product Marketing as an expert in the hosting and cloud sector. Their combination of industry knowledge and their marketing and design expertise allows us to reach more customers with pin-point messaging and engage with them for increased lasting relationships,” said Malik Khan, CEO of PointClick Technologies and Total Product Marketing customer. “We look forward to this session at this year’s HostingCon 2014 eagerly”.
Total Product Marketing would like to thank HostingCon2014 for giving us the opportunity to share tried-and-tested methods to better build and market hosting brands.
Speaker: Makiko Ara, Director, Digital Media
Date: Wednesday, June 18, 2014
What: Session: The Art of Selling Space
Time: 10am to 11am
Place: Miami Convention Center in Miami Beach, Florida.
About Total Product Marketing
Total Product Marketing provides Marketing and Design Services to Hosting, Cloud and Technology Companies through its “virtual marketing department” model. We specialize in content marketing, go-to-market sales support, product messaging, design, and public relations. We are the leaders in marketing for hosting providers.
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