The internet is a busy, busy place, and you have no option but to be involved in this sometimes hectic environment.
What if I told you your business can not just survive, but thrive, in this environment and that it doesn’t have to drive you crazy in the process. From being prepared for VR functionality to what it takes to compete on the internet and in an email inbox, here are our TPM Takes for October.
Seconds Go Faster on the Internet
Key takeaway: The internet is a happening place with many elements demanding attention. Do you know what you are competing with when you are creating a marketing plan?
The target market is growing for MSPs is growing, but so is the competition. That means that MSPs need to stand out more than ever when prospective clients are searching for a service provider.
Digital marketing is a great way to reach your prospective customers, but you have to know what you are up against in order to build an effective strategy. For example, about 2 and a half million emails are sent every second. When you think about that, do you think the emails you are sending are grabbing attention in a sea of emails, or do you need to be doing more?
Fear not though, with the right planning and execution of your MSP digital marketing strategy you can still catch the attention of prospective customers in the busy, busy world of the internet.
The Reality of Virtual Reality for MSPs
Key takeaway: Virtual reality isn’t science fiction anymore. It’s quickly becoming a part of digital marketing strategies for well known brands. Does this it fit into yours?
Virtual reality is becoming a larger part of marketing strategies around the globe. VR is no small feat for any company and they need the solid technology to back it up. This is where MSPs can help, and profit.
With more IT and hosting needs being outsourced to MSPs, soon it will be the job of those MSPs to make sure that VR marketing strategies are supported and run smoothly. That means MSPs need to get up to speed on what VR can be used for and the solutions they need to provide in order to attract customers looking to include VR in their marketing strategies.
These VR solutions will almost always need to be hosted in the cloud, so MSPs need to understand their customer’s cloud hosting needs.
Effective Email Marketing Requires Personalization
Key takeaway: Email marketing is still a large part of many digital marketing strategies. Here are some ways to make your email marketing more effective.
Being knowledgeable and helpful are almost always at the top of the list for effective email marketing, but personalization also makes a huge difference. Personalization helps integrate your email marketing efforts with the rest of your initiatives, therefore strengthening them.
Learn more about how you can use email marketing personalization to boost conversions and effectively segment email lists, personalize emails and trigger effective drip campaigns.