We hope you’re having a great start to the spring, and finally starting to see some results from your marketing efforts.
This month’s TPM Takes is all about helping you succeed across all your online marketing channels. We explore what you need to do to improve your LinkedIn marketing, 3 ways to improve ROI with better cost management, and how to drive more leads to your MSP business using the latest SEO strategies.
Let’s get started.
3 Tips to Improve Your LinkedIn Marketing Strategy
With Facebook’s declining (read: almost zero!) organic reach, many B2B marketers have begun reconsidering LinkedIn as part of their marketing strategy. Currently, LinkedIn accounts for 80% of all B2B marketing leads generated on social media, and that number is expected to increase throughout 2018.
“On LinkedIn, the user is in a business mindset and is more receptive to a B2B message. For more mass-market messages, Facebook has a much wider reach and more creative ways of connecting,” say Joe LaSala, Vice President of Marketing at NYC-based Analytics Partners.
David Richter, Head of Marketing at London-based Ciphr, also agrees. “LinkedIn should always have been a focus for B2B marketers over Facebook. In marketing, the channel is part of the message. Facebook is where people go to hang out socially and interact with family and friends so marketing activity for a B2B service on a B2C platform just doesn’t fit,” he said.
Different marketing channels require different marketing strategies. What works in one channel may not necessarily work in another. Similarly, the channels that work for your competitors may not always work for you. Therefore, the best way to ensure the success of your marketing strategy is to focus on the channels where your users spend the most time. Don’t try to be active on every single channel. Just focus on the ones that matter to your audience.
And whichever channels you decide to pursue, be sure to understand which metrics you need to pay attention to ensure the effort is worth it. Check out 4 Ways to Profit With Social Media ROI Metrics that Matter for more details.
3 Ways to Improve ROI With Better Marketing Cost Management
There are many free tactics and strategies you can use to improve the effectiveness of your marketing plan. The only downside to using these free strategies is that they are often very time consuming and increasingly difficult to master because of the constantly changing algorithms of popular marketing platforms.
To be truly successful in your marketing campaign, you need to be smart about how you allocate your marketing budget. Take time to determine how to maximize your ROI without spending thousands of dollars trying to fix a problem.
An effective way to improve the ROI of your campaigns is to use remarketing to target consumers based on their previous internet actions. If you’re interested in learning more about creating retargeting campaigns, be sure to check out our article: Convert Lost Traffic With a Remarketing Campaign Strategy.
6 Key Points For Solution Providers Looking to Drive More SEO Leads
Nowadays people turn to the internet to research products and services before buying. As a result, SEO and digital content have become important parts of any digital marketing strategy. The leads generated through SEO have also become more valuable because of their high conversion rates.
With Google’s latest algorithm update, businesses are encouraged to focus on creating thought-provoking original content that generates brand awareness and inbound interest. According to MSP SEO Factory Marketing Director David Walter, the search engine is “a newspaper without content that only sells ads.”
Most businesses who think they’re unable to create enough content for SEO fall into the trap of relying on syndicated blog posts to increase their rank. This isn’t a very effective strategy because it doesn’t help your audience to see you as a credible thought leader. A better alternative is to create original content and guest blog on reputable websites in your niche. Doing so will lead to better SEO rankings and traffic to your site. Quality, quality and quality!
Want to know how to create great content? Check out our post: How to Create Great Content Your Audience Will Care About.