Are you good at keeping track of trends in the MSP market? Or do you feel a little left behind when a new marketing technique or industry regulation goes mainstream?
Here are a few tips, tricks and news items that will help you be ahead of the curve, instead of lagging behind.
Five Reasons Your MSP Organization Isn’t Getting as Much Business as It Could
Of course you know exactly what ‘managed services’ means to you and your company, but do you know how your prospective customers understand the term? It’s more important than ever to educate and create good relationships with leads, with so many companies offering some form of ‘managed services’. Your prospective customers need to know exactly how you stand out, or they’ll just head elsewhere.
If you’re an MSP that is struggling to bring in new business, these 5 points will help you take steps towards changing that:
- Don’t get mired in nomenclature
- Be easy to find
- Avoid tech talk
- Find out what ails them
- Maintain communication
To discover more about why these points are important visit the original post on Channel Buzz.
Do You Settle for Mediocrity with IT Marketing or Drive for Breakthrough Success?
So you have a handful of great clients, business is good and you think your MSP operations have finally made it. You are ready to sit back and take a break from the grind of bringing in new clients — think again. Complacency is a dangerous place for any MSP in technology.
Here’s the thing, business is unpredictable and any one of your clients can leave you — by choice or otherwise — at any given moment. You need to ensure you have a healthy pipeline of prospects or you run a high risk of sliding into dissolution. For that reason, it is important you invest in continuous marketing practices to ensure the sustainability of your company.
Creating a sustainable business can be done several ways. The following are five best practice tips to avoid complacency with your MSP business:
- Create a continuously expansive business model
- Attend MSP trade shows
- Look for and employ marketing advice
- Remain on the cutting edge
- Be visible
At TPM, we’d like to add one more best practice (in our opinion it is the best of the best!) to the list — inbound marketing. Attracting the attention of your prospects through content creation allows you to engage your audience before they are even ready to buy. Content marketing is the most cost-effective way to promote a healthy longevity of leads in your pipeline.
To learn more about how to build a business that lasts, read the full blog post on the MSP Tech Blog.
Impact of New York’s Cybersecurity Regulations on US MSPs
“What happens in Vegas, stays in Vegas” may be a truism, but it doesn’t necessarily hold for New York where new cybersecurity regulations aimed at financial institutions are now in place — regulations that could spread to other states and business entities. And knowing about it could give an MSP a leg up against the competition.
What the Law Says
The law sets out what the state considers best practices related to data security, including:
- A specific staffed and managed cybersecurity program must be in place and be well funded
- Security policies and specific response plans for any incidence must be in place to preserve data
- Encryption is mandatory as are access controls to keep data safe it if gets into the wrong hands
- All employees must be trained in data security
How Your Knowledge of It Translates to Marketing
Sure, as an MSP you already have this in place. But, do your clients?
We think this is all MSPs chance to turn knowledge of these regulations into a marketing opportunity. Let your clients know what’s going on and how it could eventually affect them. Will they need to move more of their apps to you? Do they know their company’s vulnerabilities on site? Can you help them develop security policies? Can you hold training sessions for employees?
Chances are you can do all of that and build your business as you do.
Learn more about the law and get a link to the full regulations at MSP Alliance, and give a shout out to Cam Roberson of Beachhead Solutions for bringing it to our attention.