Total Product Marketing

Discover the Secret to Channel Marketing Success

Your channel partners can be a valuable asset — but only if you get your strategy right.

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Done right, channel marketing is an efficient way to drive sales, boost revenue, and build strong relationships with the companies that resell your product or service.

But many companies aren’t getting it right.

Channel partner marketing initiatives can’t be treated the same as targeting buyers directly. When you understand the differences, you unlock the secrets to success:

  • Selecting partners that will deliver results
  • Getting channel partners to engage (and stay engaged!)
  • Building campaigns your partners will want to use
  • Measuring the results of your partner marketing efforts
Is Your Channel Marketing Program Boosting Your Business?

Make your channel partner relationships work for you.

Everyone agrees it matters, but most don’t see results.

  • 88% of marketers say partner marketing has value
  • 56% have seen results from partner marketing in the last year
  • 55% say partner marketing is a significant or critical part of their strategy
  • 60% are ambivalent or dissatisfied with their programs

Which category does your brand fall under — are you building killer channel marketing campaigns or just spinning your wheels? Get step-by-step guidance, checklists, and detailed insights in TPM’s updated guide,

Is Your Channel Marketing Program Boosting Your Business?

Make channel marketing work for you.

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Product Marketing Expertise at a Critical Time of Growth

“Although we engaged with TPM to help support our initial launch in North America, we’ve extended the relationship based on the outstanding results the agency delivered. Today TPM is a trusted partner, contributing to our marketing strategies, digital programs and campaigns, and ongoing content creation.”

Cait Porte, CMO, Digibee

Cait Porte, CMO, Digibee
Digibee

Working with the World’s Leading Companies

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