What is B2B Partner Marketing (and Is It Really Right for Your Business)?
What is B2B partner marketing? Explore the different types of partner marketing, how they work, and how your organization can benefit.
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B2B Product Marketing.
A Full-Spectrum Digital Marketing Agency with Elite Product Marketing
We Speak the Language of Your B2B Buyer
So You Get Faster Results
We Speak the Language of Your B2B Buyer
So You Get Faster Results
OUR CUSTOMER
Babbl Communications wanted to solve a problem for Canadians — sky-high home internet rates and a lack of competition. Their solution was a digital-first approach to empower customer self-service, leading to reduced costs. To achieve this vision, Babbl needed an experienced digital marketing team with comprehensive go-to-market experience and strategic expertise to build the positioning and create the brand.
How did TPM do it?
OUR CUSTOMER
Digibee had to build its profile in North America, educate the market on its technology, and rapidly enable its sales team to build pipeline and close deals. As with most start-ups, the scope of the go-to-market strategy far exceeded the size of the team. Digibee called on TPM.
How did TPM do it?
OUR CUSTOMER
TTGI decided to consolidate its two brands: Turnium — a managed SD-WAN-as-a-service provider — and Multapplied, which offered the same technology from the same team, but as a white-labeled OEM solution. It wanted to stand out from the crowd to become a truly unique site for a new SASE brand.
How did TPM do it?
OUR CUSTOMER
Partnership banking platform Synctera needed to fire on all cylinders shortly after achieving an impressive $33 million in its Series A funding round. But as with most startups, the scope of the team’s go-to-market strategy far exceeded the size of its team. TPM stepped in to help deliver strategy and execution from staging to lift-off.
How did TPM do it?
OUR CUSTOMER
North America’s largest Master Channel Agent saw the opportunity in the cloud and doubling down on building a Cloud University to help its channel partners grow. TPM built the site resulting in 48% conversion rates and doubled traffic growth year over year.
How did TPM do it?
OUR CUSTOMER
A Software-as-a-Service startup focused on helping procurement departments in large enterprises needed to build a site, build a brand, and do it organically without any paid advertising. TPM launched the site and within 8 months had increased traffic and leads 238% month over month with an aggressive content marketing and SEO strategy.
How did TPM do it?
OUR CUSTOMER
Multapplied Networks Inc. needed a partner to reinvigorate their marketing efforts and better communicate their unique technology solutions to their target market. In just two months, TPM overhauled Multapplied’s content marketing and SEO strategy, rebuilt their marketing automation, and fine-tuned their social media and paid ads campaigns.
How did TPM do it?
OUR CUSTOMER
Babbl Communications wanted to solve a problem for Canadians — sky-high home internet rates and a lack of competition. Their solution was a digital-first approach to empower customer self-service, leading to reduced costs. To achieve this vision, Babbl needed an experienced digital marketing team with comprehensive go-to-market experience and strategic expertise to build the positioning and create the brand.
How did TPM do it?
OUR CUSTOMER
Digibee had to build its profile in North America, educate the market on its technology, and rapidly enable its sales team to build pipeline and close deals. As with most start-ups, the scope of the go-to-market strategy far exceeded the size of the team. Digibee called on TPM.
How did TPM do it?
OUR CUSTOMER
TTGI decided to consolidate its two brands: Turnium — a managed SD-WAN-as-a-service provider — and Multapplied, which offered the same technology from the same team, but as a white-labeled OEM solution. It wanted to stand out from the crowd to become a truly unique site for a new SASE brand.
How did TPM do it?
OUR CUSTOMER
Partnership banking platform Synctera needed to fire on all cylinders shortly after achieving an impressive $33 million in its Series A funding round. But as with most startups, the scope of the team’s go-to-market strategy far exceeded the size of its team. TPM stepped in to help deliver strategy and execution from staging to lift-off.
How did TPM do it?
OUR CUSTOMER
North America’s largest Master Channel Agent saw the opportunity in the cloud and doubling down on building a Cloud University to help its channel partners grow. TPM built the site resulting in 48% conversion rates and doubled traffic growth year over year.
How did TPM do it?
OUR CUSTOMER
A Software-as-a-Service startup focused on helping procurement departments in large enterprises needed to build a site, build a brand, and do it organically without any paid advertising. TPM launched the site and within 8 months had increased traffic and leads 238% month over month with an aggressive content marketing and SEO strategy.
How did TPM do it?
OUR CUSTOMER
Multapplied Networks Inc. needed a partner to reinvigorate their marketing efforts and better communicate their unique technology solutions to their target market. In just two months, TPM overhauled Multapplied’s content marketing and SEO strategy, rebuilt their marketing automation, and fine-tuned their social media and paid ads campaigns.
How did TPM do it?
Turnium CMO Geoff Hultin Speaks on Why He Trusts TPM
Geoff Hultin provides insights into the creativity of the TPM team, where TPM shines with messaging and positioning analysis, the tactical deliveries around SEM, SEO and Hubspot and the excitement around the Turnium re-brand that was flawlessly executed.
What We Do
Product Marketing
- Messaging
- Positioning
- Differentiation
- Competitive Analysis
- Corporate Communications
Marketing Strategy
- Marketing Plans
- Market Research
- Account-Based Marketing
Digital Marketing
- SEO
- SEM (Google, Facebook)
- Remarketing
- Campaigns
Branding & Design
- Branding Kit and Design Strategy
- Visualization
- Infographics
Web
- Web Design & Development
- Microsites
- Landing Pages
- Analytics
Content
- ebooks
- Blogs
- Social Media
- Sales Collateral
Channel Marketing
- Toolkits
- Partner Collateral
- Channel Programs
- Sales & Marketing Alignment
Marketing Automation
- Hubspot Gold Partner
- Lead Nurturing
- Conversion Optimization
What Our Clients Say About
Working with TPM
Lori Peters
VP Marketing Triax Technologies
When we were looking to rebrand and redesign our web presence, one of the key factors in selecting an agency was its focus and understanding of B2B technology buyers. We chose TPM based on their comprehensive approach that included accounting for the buyer’s journey, conversion path and web behavior. TPM excelled in their designs and delivery, integrated our Pardot forms, mapped out the CTA and SEO strategy helping us launch under tight deadlines and working weekends with us to ensure success. We highly recommend TPM.
Jason Post
CEO, MBS Secure
MBS Secure has been relying on TPM for digital marketing for over three years. We were very cautious in our marketing and relied on TPM to guide us in the areas of SEO, content marketing and our Hubspot marketing automation. Their advice to us was: “SEO is slow but so long as you keep doing it regularly and keep producing great content, and delivering results, your traffic and conversions will come”.
At first, it was slow and frustrating. Dean Ara and his team kept working with us and guiding us through it. They leveraged a highly integrated Content Pillar and Cluster SEO strategy. Eventually, the traffic increased and MOST importantly, the conversions, leads and SALES followed! All organically. It is a great partnership and we continue to rely on TPM for digital marketing guidance and expertise.
Malik Khan
CEO, PointClick Technologies
TPM has been indispensable to us in our digital marketing efforts. We have finally found a marketing agency that understands our value and how to relay it to our prospects. They constantly exceed our expectations. Highly recommended.
Melanie Aizer
Director, Marketing, SYSPRO Canada
TPM is my marketing agency that goes above and beyond to deliver results and help us grow our leads. Their wide expertise ranges from strategic positioning (they run our buyer persona workshops) to content marketing (in which they develop targeted content and support our Hubspot nurturing machine) to tactical lead and demand generation activities (they built, manage and, maintain our PPC activities across Search, Display and Remarketing across Google, Facebook and LInkedIn). They are our go-to-team and I’m not sure where we’d be without them.
Recent Blogs and News
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How Can We Help?
We’d love to jump on a call and talk about how we can help you succeed.
Call us at 1.855.646.8662
We’re pretty much online 24-7 so we’ll get back to you really quickly.
How Can We Help?
We’d love to jump on a call and talk about how we can help you succeed.
Call us at 1.855.646.8662
We’re pretty much online 24-7 so we’ll get back to you really quickly.
Maybe You’ve Seen Us Around…
