Who’s Shaping the World of AI Marketing Tools?
The Tech Behind the Tools
Generative AI tools are built on artificial neural networks, a type of machine learning process that teaches computers to process data in a way that is inspired by the human brain, allowing them to “learn.” This adaptive system lets computers continuously improve to mimic the content they’re trained on and, eventually, solve complex problems and create original content.
Open-Source vs. Proprietary Models
Which Tools Are Marketers Using?
A Data-Driven Approach to AI in Marketing
At TPM, we’re always looking for new tools and strategies that can help us improve our clients’ marketing efforts. We’ve launched a series of experiments to help us identify where AI marketing tools can augment or replace human efforts and where the technology isn’t quite there yet. Check out our progress or contact us to learn more.