Who We Are

We’re a diverse, experienced team of B2B tech marketers that thrives on delivering outstanding results for our clients.
We work with amazing clients like PayPal, Adobe, Sierra Wireless, Squirrel Cloud, Turnium Technology, and Intelisys, amongst others — helping them tell their stories to the right people, via the right channels, at the right stage in the buyer journey. We love what we do and it shows in the results we deliver for our clients.

Why Choose Us?

Based in beautiful Vancouver, BC, Total Product Marketing is a full-service marketing agency that’s completely focused on B2B technology marketing.

Rooted in Product Marketing

Product marketing is our thing — the entire business was built on our deep product marketing expertise. We’re passionate about product strategy, messaging, and positioning and we dream about go-to-market planning.

Well-versed in B2B technology sales and channel marketing

We have a combined 40 years of experience building product marketing, channel, and sales teams with global technology companies. We understand the intricacies of direct and channel models — and the requirement for tailored messaging and campaigns.

Experienced in vertical marketing

We know how our B2B technology clients should position themselves to financial services, healthcare, education, government, and all the other verticals and sub-verticals. We understand the unique regulatory constraints and business challenges within each and can help you craft your message to address them.

Pioneered the XYZABC messaging methodology

We love good technology messaging so much, we built our own methodology around it. There are a ton of messaging methodologies out there but ours is specific to B2B technology messaging — and our clients love it.

The TPM Difference

Depth & Breadth

One agency to deliver on all your marketing needs, from strategy to execution

Speed & Agility

Quick ramp-up and turnaround times, fewer client reviews, faster time-to-market and results

Industry Experience

Innate understanding of B2B tech buyer journey and ability to translate technology to business value

Commitment to Results

Action-oriented partner committed to exceeding customer expectations and delivering measurable results

Meet Our Team

We’re serious about our craft but we love to have fun while we’re doing great things. Get in touch about the amazing things we can work on together.

Dean Ara


Makiko Ara

Managing Director

Catherine Daly

Director, Content Marketing

Lisa Eyo

Director, Design & Development

Irene Schouwenaar

Director, Content and Communications

Tyler Bowles

Director, Paid Media

Pam Seale

Marketing & Content Strategy Lead

Suki Lu

Director, Digital Operations

Andrew Kita

Senior Manager, Digital and AI

How Can We Help?

We’d love to jump on a call and talk about how we can help you succeed. We’re pretty much online 24-7 so we’ll get back to you really quickly.
Call now on 1.855.646.8662