How TPM Helped Babbl Create a Digital-First Strategy Designed for Rapid Growth
Access to high-speed home internet is now a de facto part of life for many Canadians. Whether it’s a stable connection for working from home or the ability to binge the latest season of Stranger Things, internet access at home is now as ubiquitous a part of life as having a couch or a fridge.
Unfortunately for Canadians, Canada has some of the highest home internet costs in the world. In fact, Canada currently has the second most expensive internet among G7 countries with speeds over 41 Mbps. These high rates can largely be attributed to the lack of competition in the Canadian home internet market, which is currently dominated by Bell, Rogers, Telus, Shaw, and Quebecor — who control a combined 75% of the country’s residential internet market.
Jason knew that to bring his digital-first vision to life, he needed a holistic digital strategy that established Babbl’s online presence as the default way customers would interact with the company. To achieve that, Jason needed an experienced digital marketing team with comprehensive go-to-market experience and strategic expertise to help him build his brand.
After learning about TPM’s deep digital experience and technology-focused background, Jason put his fledgling business in the agency’s hands.