Frequently Asked Questions
Our main focus is on serving B2B customers in the technology sector. Our experience working with companies like PayPal, Adobe, fabric, Yokogawa, Turnium, and Digibee has given us a broad and deep knowledge of the tech space that many agencies lack.
We are a full-service agency and provide a range of services, including:
TPM’s home office is in the heart of beautiful Vancouver on the west coast of Canada, but our fully remote, high-availability team is located in countries around the world. We currently serve customers across the US, Canada, Asia, and Europe.
While our primary business model is built on serving tech-focused B2B companies, we do work with consumer-facing businesses that seek us out. Check out StudioTPM for more on our B2C services.
Our flexible contracts are built to support your success. We bill monthly and offer short-term, long-term, or ongoing contracts for customers of all sizes — from one-person IT shops to multimillion-dollar technology giants.
Choose the package that best suits your needs.
- Project-Based (usually 2-4 months): Designed for smaller businesses or startups interested in consulting, strategy-building, or assistance with priority projects.
- Foundational (usually 6-12 months): Designed for companies looking for top-of-funnel support to increase site traffic, subscribers, and reach.
- Enterprise (ongoing): Built for organizations in need of multi-channel lead generation plans featuring concurrent campaigns. Ongoing contracts include full social, PR, content marketing, and sales support.
- AI-Assisted (variable): Ideal for companies that need to tighten their marketing budget without sacrificing momentum. We use AI marketing tools to generate marketing campaigns and human expertise to polish them to our high standards.
No magic formula can tell you how much to spend on marketing. Setting your budget will depend on your marketing goals and what is required to reach them.
We’re happy to sit down with your team to help you identify and establish goals and work out how we can help you achieve them. Reach out for assistance setting a budget or choosing a marketing package.
Every client engagement at TPM begins with a kickoff call and interviews with your SMEs so our team can develop a deep understanding of your business, offering, audience, and needs. We’ll gather and review your existing assets (if applicable) to familiarize ourselves with your style and identify content gaps or refreshment needs.
We love working closely with clients and typically set up regular weekly or monthly calls so we can update you and vice versa. But once we have the information we need from your team to start building a strategy, you can be as hands-on or hands-off as you choose.
- Want to write your own blog posts and have our team polish them? Can do.
- Want to thoroughly review every asset we create before it goes live? Ten-four.
- Want to focus on other things while we handle all things marketing? We’ve got you.
We’re team AI and proud! (Any marketing agency that says they don’t use AI at all is fooling themselves.) Our dedicated AI team is continually testing and evaluating new tools to identify new ways to serve you without compromising on quality. Check out our AI Tech Stack product page for more information – but rest assured, nothing goes out the door without careful editing and review by our expert team. Here’s what one of our clients had to say:
“TPM leverages its AI Tech Stack to help us quickly convert technical videos and PDFs into blogs and other shareable copy. Together we do manual checks of course, but the AI Tech helps us reduce publishing times and cuts out inefficiencies in the creation process by over 30 to 40%!”
— Geoff Hultin, CMO, Turnium
There are many ways to measure success in the marketing world: impressions, lead generation, cost-per-lead, cost-per-sale, customer lifetime value, return on investment, and so many more. How we measure results for your campaign will depend on your goals and the type of work we’re doing for you. We work with you to establish KPIs and then provide monthly progress reports with recommendations for how to improve. Our favourite metrics tools are Hubspot Analytics and Google Analytics.
Once we kick off work on your contract, we’ll set up regular check-ins based on your schedule so you can provide feedback, discuss new initiatives, and ensure projects are proceeding the way you’d like. Check-ins are usually scheduled weekly, bi-weekly, or monthly.
Of course, we’re always available via email, Slack, or Zoom for conversations between regular meetings.
Our primary focus is on creating unique campaigns and content for our clients, but we do occasionally find time to host webinars or participate in industry conferences. Get in touch if you’d like us to participate in your event.
Thanks for your interest! We are not actively hiring right now, but we’re always happy to hear from our colleagues in the marketing world. Drop us a line with some details on what you’d like to do at TPM and why you think you’d be a great fit.
If you’d like to get in touch with us, you can reach out through our Contact Page. Working with clients, we are happy to embrace the communication and project management channels that best suit you. Our favourite collaboration tools are Slack, Zoom, Teams, Google Meet, Trello, Asana, and DropBox.