B2B Partner Marketing Strategy That Works
Business to business (B2B) partner marketing strategies can be complicated. But they don’t have to be. TPM has built an easy-to-follow partner marketing playbook to help you navigate the partner marketing world and accelerate partner-influenced revenue.
Learn how to create relevant, partner-centric campaigns; discover how to scale co-branded campaigns across your ecosystem; and identify novel ways to encourage partners to participate and reap the rewards.
Why is a Partner Marketing Strategy Important?
In the world of B2B, partners and resellers constitute the most lucrative distribution channel to help you reach new customers. When channel partner relationships are managed correctly, partners can act as an extension of your marketing team, helping to quickly expand and grow your audience. Partner marketing is a distinct function and should not be treated the same as marketing directly to customers. Unfortunately, many vendors don’t recognize this distinction and end up delivering partner marketing campaigns that fall flat.
TPM’s Partner Marketing Playbook is packed full of tips to amp up your partner marketing strategy and deliver content and campaigns that drive real, measurable results for your business.