Total Product Marketing Blog

Lead generation will be vital in 2024 as budgets tighten and sales dip. But is your content pulling its weight? Don't forget these key content marketing metrics.

Digital customer journey mapping lets you combine the power of multiple marketing tools and strategies to attract, engage, and convert customers.

It might look like 2024 is shaping up to be a repeat of this year, but a lot will change. Check out these 2024 marketing predictions from our team to see how.

See the intricacies of using AI for blog copywriting. Dive into a compelling experiment revealing AI's strengths, limitations, and insights for content creation.

Word-of-mouth marketing isn't just for B2C brands. Learn how B2B influencer marketing and digital word of mouth can help drive sales and growth.

Trust in governments, media platforms, and businesses is critically low. If you don't know how to build brand trust with your B2B customers, how can you grow?

AI can turbo-charge your marketing efforts, but only if you use it right. Our real-world experiments have given us deep insight into how to use AI in marketing.