Total Product Marketing Blog

Discover the AI content writers’ capabilities vs. human creativity. Insights from experiments on AI marketing tools and their potential impact on copywriting.

TPM recently experimented with the capabilities of Parrot AI and discovered the AI text summarization tool boosts marketing efficiency in more ways than one.

A good partner marketing agency can help you overcome challenges and avoid pitfalls that can otherwise derail your campaign.

The ROI of channel partner marketing programs can't be measured in the same way as other campaigns. Learn how to measure and improve your program.

Everybody knows remote work is good for staff. But you might not have realized how hiring an agency that works remotely is good for your business.

The TPM team is spread across multiple countries and time zones — here are a few lessons we've learned on how to work remotely.

Co-branded partner content takes partner marketing to the next level. Follow these guidelines to build co-branded assets that deliver results.

A B2B channel marketing strategy can reduce costs and boost profits, but only if done right. Optimize your approach with these three steps.

Is your channel partner program failing to deliver results? These six common mistakes might be why. Learn to build a partner program that works.