Content Is Always King
TPM’s Intelligent Content Marketing helps you build engaging content and drive lead generation and conversion.
Everyone is doing content marketing these days. But few are doing it right.
TPM’s Intelligent Content Marketing program is designed to fill your lead funnel through thought leadership tactics and smart execution via multiple marketing channels.
Our modern designs, sharp marketing copy, and lead generation methodology are guaranteed to increase conversion rates and, ultimately, help you drive tangible business results.
Stand out from the crowd with Intelligent Content Marketing.
Content marketing drives all other channels of marketing — search engine optimization, paid search, social media, and public relationships. That’s why we always hear the term, “content is king.”
TPM’s Intelligent Content Marketing is a repeatable, proven model will help you drive better lead generation, engagement, and conversion.
Step 1
We’ll guide you through our XYZABC methodology to hone your messaging, positioning, target audience, and business goals.
Step 2
We’ll take an inventory of current assets and activity, refresh, and build a content and distribution plan.
Step 3
We’ll develop a lead generation delivery model to meet and exceed your business goals.
Marketing Content That Converts
For you to achieve your goal (conversion), prospects must first achieve theirs. People want to be entertained, informed, and educated. Great content facilitates this — it attracts the right people, engages them with entertaining, informative, or educational content — and ultimately converts them.
TPM has a unique approach to content conversion. Learn more.
These are some of our favourite forms, but we can work with your team to build content that fits your audience best.
eBooks
For savvy marketers, an eBook is an opportunity to provide a high-value piece of content in exchange for prospective customer data. TPM helps you build technical and non-technical eBooks that resonate with your audience — and drive leads.
Each of our customers have seen a marked increase in content conversion as a result of our conversion process.
Magento
Sierra Wireless
MBS Secure
LinkSource
DirectRFP
Blog Posts
Blogging is integral to your online content marketing strategy as it helps drive traffic to your website, increase your SEO / Search Engine Results (pages) ranking, and position your brand as an authority on a particular subject. TPM can help with:
Typical Blog Posts
- 700 to 1000 words in length
- 100:1 backlink ratio
- In-blog banners and optimized images for Calls to Action
- SEO optimization (headers, title, descriptions, alt-tags)
Sales Collateral
Your sales team relies on your support in the field. Brochures, sell sheets, customer-facing presentations, and other sales collateral help them tell their story succinctly. They also serve as great follow-up pieces after a sales meeting or event.
TMP can help you build beautiful sales collateral that clearly articulates how your solutions address your customer pain points.
Social Media
When you approach social media with a specific target — like generating more qualified leads per month or gaining more content subscribers — you can unlock true value for your business. Executed correctly, social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail, or Pay Per Click (advertising).
We tackle your social media content in three simple steps:
Step 1:
Build Your Social Media Strategy
- Outline specific business and marketing goals
- Tie them to clear metrics and achievable outcomes
- Identify your target audience
Step 2:
Create Your Plan
- Build a content plan
- Decide on the right social networks for your brand and audience
- Blend your own content with a curated selection of content from other sources
Step 3:
Design and Schedule
- Design customized graphics for each social platform
- Schedule the content and send for review, if required
- Monitor and report on your success