Digital Marketing Strategy Is In Our DNA
From branding through to technical optimization, trust Total Product Marketing for all your digital marketing needs.
Good websites look pretty. Great websites convert.
Sure, having an attractive website matters. But it’s what’s under the hood — you know, the technical stuff — that counts.
What We Do
We work with you from the ground up to create a compelling website that’s not only appealing to look at, but that will also give your customers a functional experience, and ultimately, generate more business for you.
Our digital marketing services include:
Search Engine Marketing (SEM)
We like to keep things simple and our SEM goals are just that. Here’s what we’ll focus on for your SEM campaigns:
What Is SEM?
Put simply, SEM is the practice of digitally marketing a business, service, or product using paid ads on search engines, like Google. Your ads appear alongside the search query results, which are the keywords entered by your targeted prospects within a specific location.
What We Do
Here is our 5-step approach to setting your digital SEM efforts up for success:
Search Engine Optimization (SEO)
Getting noticed in unpaid search engine results is essential — and our SEO work will do just that for you.
What Is SEO?
Your website is a member of your sales team and just like any salesperson, they need to find people to market to before they can seal the deal.
That is just what SEO was born to do.
What We Do
We break our SEO services into two areas: Technical SEO and Content SEO.
Search engines like Google constantly improve their algorithms to give the best experience to users. For brands, it’s important to keep up with these changes to ensure your website remains visible in searches.
Here are a few of the technical SEO tweaks we do to keep your site at the top of the search heap:
High-quality content lies at the core of customer engagement. But great content is of no use if no one finds it.
Content SEO works to ensure your snappy copy is seen and shared by the world. Here are a few of the Content SEO tasks we perform:
Contact us today to discuss how we can help you with your project’s digital marketing needs.
Contact us today to discuss how we can help you with your digital project needs.