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Marketing Automation Software — The Tool That Helps You Sell More
Sure, having an attractive website matters. But it’s what’s under the hood — you know, the technical stuff — that counts.
What Is a Marketing Automation Platform?
In a nutshell, marketing automation is a tool that helps B2B marketers streamline digital marketing efforts, drive lead generation, and elevate the customer experience.
It relies on software and strategies that automate repetitive tasks so that even a small team can nurture prospects to conversion with valuable content personalized to their journey.
The Benefits of Marketing Automation Software
Marketing automation is the modern marketer’s BFF. Here are just a few of its benefits:
Do You Need Marketing Automation?
Some organizations question the value of marketing automation tools at first. They might have ventured as far as using something like MailChimp or Google Analytics, for example, and they can’t see the difference between those tools and a marketing automation platform.
There are a couple of key differences:
- Scalability – Other platforms still require a level of manual engagement that doesn’t scale as your marketing efforts grow
- Capturing intent – Marketing automation platforms provide a lot of insight on your traffic, so you know who is visiting your site and why
- Segmentation – Marketing automation lets you segment audiences by any number of factors so that you can personalize content to meet prospects’ needs
- Serving content – Today’s consumers prefer to research and learn before talking to a salesperson
Do You Need Marketing Automation?
Some organizations question the value of marketing automation tools at first. They might have ventured as far as using something like MailChimp or Google Analytics, for example, and they can’t see the difference between those tools and a marketing automation platform.
There are a couple of key differences:
- Scalability – Other platforms still require a level of manual engagement that doesn’t scale as your marketing efforts grow
- Capturing intent – Marketing automation platforms provide a lot of insight on your traffic, so you know who is visiting your site and why
- Segmentation – Marketing automation lets you segment audiences by any number of factors so that you can personalize content to meet prospects’ needs
- Serving content – Today’s consumers prefer to research and learn before talking to a salesperson
The Features
Marketing automation platforms like Hubspot are continually adding new features, but here are just a few that your organization can benefit from:
- Sales prospecting tools and insights
- Marketing planner and scheduler
- Social post scheduling and monitoring
- Innovative lead capture widgets (pop-ups and slide-in forms)
- Chat
- CRM
- SEO
- Email workflows
- Ads manager
- Live chat
- Meeting scheduler
- Dynamic content capabilities
Our Marketing Automation Services
Marketing automation software isn’t the answer to your problems — it’s a tool. And it’s only as useful or useless as you make it. That’s why you need an experienced team who can set it up and help you monitor your campaigns, so they are effective and successful.
With Total Product Marketing by your side, you’ll get the strategic, creative, and technical expertise you need to fuel your marketing automation.
Our marketing automation services include:
Ready to jumpstart your marketing efforts with automation? Talk to TPM for a partner that will bring the strategic knowledge, creativity, and technical expertise you need to get the most from this powerful tool.
Ask What We Can Do For You
Ask What We Can Do For You