We build customer-focused marketing strategies that drive business results.
Whatever your industry, location, size, age, or stage — you need a marketing strategy that’s built with your business goals in mind. Marketing strategy involves high-level decisions that focus your efforts to achieve sustained profitable growth by finding, converting, and retaining customers.
What We Do
We kick-start our strategy projects by developing a clear understanding of your business, your customers, your markets, and competitors. This will involve gathering input from external sources such as third-party market research and customers, as well as conducting competitive analysis and an internal audit to gather as much insight as needed. This way, you can ensure your plans are comprehensive and strategic to ensure you meet your acquisition, retention, and go-to-market goals.
Depending on the project, we conduct primary market research (quantitative and qualitative studies) and secondary market research (analyst reports, competitive landscape, market sizing, and so on) to help inform the strategy and planning. We will also work with internal teams to get an inside-out perspective.
The data gathered in this research stage drives the development of the marketing plan by providing the insights you need to move forward with confidence.
Our experts can manage all aspects of your marketing strategy, from developing the plans to executing on the deliverables, depending on your needs. Whether your strategy involves a mass marketing approach, a more targeted account-based marketing approach, or somewhere in between, TPM can help.
Our team will develop and implement your plan across all channels, from traditional to digital media based on your objectives and budget. Plans are tailored to each organization but typically include:
- Clear objectives
- Strategies to achieve those objectives
- Messaging and positioning
- Market drivers
- Products, services, pricing, and distribution
- Market segments, customer groups, and buyer personas
- Competitive landscape
- Partnership opportunities
- Account-based marketing (if required)
- Resourcing needs and budgets
- Milestones and metrics