Average Click Rate for Email Marketing in All Industries
What is the average click rate for email marketing in 2025?
Average Click Rate:
2.00%
According to our most recent findings, the average click rate for email marketing in all industries is reported to be 2.00% as of January 2025.1
Why Email Click Rate Matters
Click rate is one of the most reliable indicators of email engagement. While open rates have become less trustworthy due to Apple’s privacy updates, a click reflects real interest and intent. If your campaigns are underperforming compared to the industry average, it might signal weak calls to action, mismatched content, or ineffective audience segmentation. Tracking this metric helps you gauge whether your emails are driving actual results.
How to Improve Your Email Click Rate
If your click rate is below average, it’s time to rethink your approach. A/B testing your CTA language, using buttons instead of links, and placing CTAs higher in the email body are all proven tactics. But even more important is relevance. Emails that are personalized by audience segment or behavior tend to drive significantly higher click-throughs.
1 This data point is sourced by MailerLite.
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