Average Conversion Rate for Google Search Ads in All Industries
What is the average conversion rate for Google Search Ads in 2025?
Average Conversion Rate:
6.96%
According to our most recent findings, the average conversion rate for Google Search Ads in all industries is reported to be 6.96% as of March 2024.1
Why Conversion Rate Is the True Performance Indicator
Conversion rate tells you how effectively your Google Search Ads are turning visitors into leads, sign-ups, or customers. It’s the stat that reveals whether your traffic is actually working. If your conversion rate is below the industry average, the issue might lie in your landing page experience, your offer, or even the intent behind your chosen keywords. This metric helps you move beyond vanity clicks and focus on outcomes that matter.
How to Improve Your Google Ads Conversion Rate
Start by optimizing your landing pages — clear headlines, focused copy, fast load times, and a strong call to action can make a big difference. Make sure each ad leads to a page that matches the user’s intent and reinforces the promise made in the ad. You can also test different bidding strategies, tighten keyword match types, and use audience targeting to focus on users more likely to convert.
1 This data point is sourced by Wordstream.
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