Average Conversion Rate for Google Search Ads in Business Services
What is the average conversion rate for Google Search Ads in business services in 2025?
Average Conversion Rate:
5.14%
According to our most recent findings, the average conversion rate for Google Search Ads in business services is reported to be 5.14% as of March 2025.1
Conversion Rate in Business Services Ads Explained
Business services include professional offerings such as consulting, IT support, legal counsel, marketing agencies, and facilities management. These services usually involve complex decision-making and longer sales cycles. Conversion rate in this sector measures how well your ads and landing pages turn qualified visitors into genuine leads or clients. A strong conversion rate indicates your messaging and offer meet the specific needs of business buyers.
How to Boost Conversion Rates for Business Services Campaigns
To improve conversion rates, ensure your landing pages clearly address the challenges and goals of your target audience. Use case studies, testimonials, and detailed service descriptions to build trust. Streamline forms to reduce friction and consider offering personalized consultations or demos as conversion incentives. Aligning your ad copy with the landing page content helps create a seamless experience that drives higher conversions.
1 This data point is sourced by Wordstream.
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