Average CPC for Google Search Ads in Business Services
What is the average CPC for Google Search Ads in business services in 2025?
Average CPC:
$5.58
According to our most recent findings, the average CPC for Google Search Ads in business services is reported to be $5.58 as of March 2025.1
Understanding CPC in Business Services Ads
Business services include a wide range of specialized professional offerings such as consulting, IT support, legal services, marketing agencies, and facilities management. These ads target buyers who are often making high-stakes decisions, which influences the cost per click. CPC in business services is generally higher than many consumer sectors because the competition is intense and the audience is highly targeted. If your CPC is rising without a clear return, it may be a sign that your keyword strategy or ad relevance needs adjustment.
How to Manage and Reduce CPC for Business Services
To control CPC in business services, start by narrowing your keyword focus to terms that signal clear buyer intent. Use negative keywords to filter out irrelevant clicks and tailor your ad copy to emphasize unique value and trustworthiness. Testing different bidding strategies and ad formats can also help optimize spend. Because the business services sector often involves longer sales cycles, aligning your campaign with the customer journey improves cost efficiency over time.
1 This data point is sourced by Wordstream.
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