Infographic: Use of AI in Marketing

Budget uncertainty and economic factors consistently top lists of major challenges marketers expect to face in 2025. But how are financial challenges affecting your strategy for the year ahead?

But how are financial challenges affecting your strategy for the year ahead?

Choosing channels
The growing number of communication channels available has made it hard to identify and prioritise the ones that best reach my audience.

Buyer behaviour
The buyer journey and audience expectations keep changing, and I’m struggling to adapt my strategy while resources are tight.

AI and automation
I want to leverage the power of AI in my marketing, but I don’t know how or where to do it.

Lead generation
I need a healthy, consistent pipeline of high-quality leads to keep sales and revenue flowing, but I don’t have the budget for a big ad campaign.

TPM Mission

At TPM, we speak the language of the technology buyer. We live and breathe tech to help Cloud, IoT, and SaaS companies reach new audiences with messaging that ensures they stand out in a crowded marketplace.