Skip to content
  • 1.8556.468.662
  • [email protected]
Linkedin
  • About Us
    • Why TPM?
    • Our Customers
    • Case Studies
    • Packages
    • Press
  • Services
    • Branding & Design
    • Channel Marketing
    • Content Marketing
    • Digital Marketing
    • Marketing Automation
    • Marketing Strategy
    • Product Marketing
    • Web Design & Development
  • Resources
    • Sales Enablement
    • Partner Marketing
    • B2B SEO Guide
    • All Resources
  • TPMAIStack
  • StudioTPM
  • Blog
  • Contact
  • About Us
    • Why TPM?
    • Our Customers
    • Case Studies
    • Packages
    • Press
  • Services
    • Branding & Design
    • Channel Marketing
    • Content Marketing
    • Digital Marketing
    • Marketing Automation
    • Marketing Strategy
    • Product Marketing
    • Web Design & Development
  • Resources
    • Sales Enablement
    • Partner Marketing
    • B2B SEO Guide
    • All Resources
  • TPMAIStack
  • StudioTPM
  • Blog
  • Contact

Marketing Strategies

The Benefits of Working Remotely: Why Remote Rocks for Our Team and Our Clients

August 31, 2023 by Irene Schouwenaar

Everybody knows remote work is good for staff. But you might not have realized how hiring an agency that works remotely is good for your business.

Categories Blog, Marketing Strategies Tags benefits of working remotely, remote work

How to Work Remotely: Best Practices Based on the Experiences of a Global Team

August 25, 2023August 21, 2023 by Irene Schouwenaar

The TPM team is spread across multiple countries and time zones — here are a few lessons we’ve learned on how to work remotely.

Categories Blog, Marketing Strategies Tags business lessons, remote work

3 Ways to Ensure Your B2B Channel Marketing Strategy Delivers Results

August 25, 2023August 3, 2023 by Dean Ara

A B2B channel marketing strategy can reduce costs and boost profits, but only if done right. Optimize your approach with these three steps.

Categories Blog, Marketing Strategies, Partner Marketing Tags kpi, strategy

Lead Scoring Best Practices: Everything You Need to Know

August 25, 2023July 27, 2023 by Makiko Ara

Are you leveraging lead scoring best practices to improve marketing and sales teams’ efficiency and improve the buyer journey? Can you afford not to?

Categories Blog, Inbound Marketing, Marketing Strategies

Why Cutting (B2B) Marketing Budget During an Economic Downturn is a Bad Strategy

August 25, 2023July 24, 2023 by Dean Ara

Cutting B2B marketing budget during an economic downturn may seem obvious, but it’s the opposite of what you need to do to succeed. Here’s why.

Categories Blog, Marketing Strategies Tags b2b marketing, b2b marketing budget, marketing budget, marketing budget cuts, recession

How (and Why) to Embrace Purpose-Driven B2B Marketing

August 25, 2023June 14, 2023 by Irene Schouwenaar

Purpose-driven marketing is developing relationships with consumers through campaigns centered on a social cause. Read how this also applies in the B2B space.

Categories Blog, Marketing Strategies Tags b2b marketing, purpose driven marketing

How to Calculate Your B2B Marketing Budget (and Justify It to Your Boss)

August 25, 2023May 4, 2023 by Dean Ara

Budgeting is a necessary evil for marketing teams of all sizes. Let’s examine how to set, spend, and justify your B2B marketing budget.

Categories Blog, Marketing Strategies Tags b2b marketing, calculate marketing budget, marketing roi

How to Create an Effective Digital Customer Experience Strategy

August 25, 2023December 15, 2022 by Dean Ara

A winning digital customer experience strategy combines the benefits of a variety of marketing tools to provide value to your audience.

Categories Blog, Digital Marketing, Marketing Strategies Tags buyer journey, content mapping, customer experience, marketing funnel, marketing map

How to Create a Buyer Persona that Will Always Work for You

August 25, 2023June 6, 2022 by Makiko Ara

In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.

Categories Blog, Marketing Strategies Tags buyer journey, buyer persona

5 Things You Need to Know When Communicating with Clients

August 25, 2023September 30, 2021 by Makiko Ara

The cost of making client communication mistakes can be huge. Here are some best practices when it comes to communicating with clients.

Categories Blog, Marketing Strategies Tags client communication, communication tools
Older posts
Page1 Page2 Next →

Categories

  • Accessible Marketing
  • AI Marketing
  • Blog
  • Cloud & Web Hosting
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Google Analytics
  • Human
  • Inbound Marketing
  • Marketing Strategies
  • Partner Marketing
  • Press
  • Robot
  • Sales Enablement
  • SEO
  • Social Media
  • Web Design
TPM Mission
At TPM, we speak the language of the technology buyer. We live and breathe tech to help Cloud, IoT, and SaaS companies reach new audiences with messaging that ensures they stand out in a crowded marketplace.
HubSpot Partner Certified
Ariba Network
HubSpot Certified
On the Blog
Can AI Content Writers Really Do It All? (Our Experiments Say No)
October 2, 2023
Total Product Marketing Unveils Innovative AI Tech Stack to Empower B2B Businesses
September 28, 2023
How AI Text Summarization Saved Us From Wading Through a 32-Page Call Transcript
September 25, 2023
4 Key Attributes of a B2B Partner Marketing Agency
September 18, 2023
Get In Touch
We’d love to chat and if we can’t help you, we can certainly introduce you to somebody who can.

Phone
+1 855-646-8662

Email
[email protected]

Address
Suite 250 #1011
997 Seymour St.
Vancouver, BC, Canada
V6B 3M1

Facebook Twitter Youtube Linkedin
Quick Links
  • About Us
  • Our Customers
  • Resources
  • Press
  • Privacy Policy
  • Contact
  • About Us
  • Our Customers
  • Resources
  • Press
  • Privacy Policy
  • Contact