Better B2B Channel Marketing Strategy Starts Here
We help build cohesive partner messaging to drive leads through your marketing channels — and align teams so all attribution is tracked.
Indirect sales and marketing channels are common in tech.
In some verticals, up to 80% of technology sales flow through value-added resellers (VARs), value-added distributors (VADs), independent software vendors (ISVs), and original equipment manufacturers (OEMs).
For B2B technology companies that rely on channel partners for demand generation, strong channel marketing strategies are fundamental to revenue growth.
What We Do
Your channel partners have unique requirements. TPM has over 10 years of channel marketing experience and the skills and expertise you need to build scalable, effective channel marketing and co-branding campaigns.
Channel Enablement Toolkits
If your channel partners can’t understand your value propositions and competitive differentiation, they’ll sell someone else’s solution.
We can help you craft channel partner enablement toolkits that clearly articulate your messaging, positioning, and the ideal audience for your solutions.
Channel Partner Collateral
Building channel partner collateral can be a quagmire of brand and messaging confusion. Our experts help you and your channel partners develop combined value propositions that cut through the jargon and marry your messaging perfectly.
Channel Marketing Programs
We work with you to help build your channel — developing messaging and positioning that targets suitable partners for you to work with.
Once you recruit the perfect channel partner, TPM can help with partner onboarding materials, sales enablement, co-marketing program development, and more.
Sales and Marketing Alignment
Lead handover is difficult when you’re working with internal teams — and almost impossible when you add a channel partner (or multiple partners) to the fray. TPM has worked with many partners over the years to build proven processes and align sales and marketing teams. We help ensure no lead goes unaccounted for and all attribution is accurately tracked.
How Can We Help?
We’d love to jump on a call and talk about how we can help you succeed. We’re pretty much online 24-7 so we’ll get back to you really quickly.
Call now on 1.855.646.8662
