TPM's Take: December 2017

TPM’s Take: December 2017

Hey there! In our final TPM Take for 2017, we’re looking to get you ready for the new year. Our top three reads focus on what marketing experts believe you need to know ahead of the new year. Our first article focuses on the top three disruptive marketing trends as we move into 2018. The…

TPM's Take: November 2017

TPM’s Take: November 2017

Hey there! This month’s TPM’s Take focuses on the rise of data science in marketing. We’ve picked our top three reads on this increasingly important topic to get the ball rolling. In our first article, we talk a little bit about the future role of marketers in blending data-driven insights with traditional and modern marketing…

TPM's Take: October 2017

TPM’s Take: October 2017

Hey there! The internet is a busy, busy place, and you have no option but to be involved in this sometimes hectic environment. What if I told you your business can not just survive, but thrive, in this environment and that it doesn’t have to drive you crazy in the process. From being prepared for…

TPM's Take: September 2017

TPM’s Take: September 2017

Hey there! This month’s TPM’s Take focuses on evaluating and improving your customers’ experiences. We highlight some interesting reading on why customer experience is an important metric for determining business success. We also cover what you need to know about designing appropriate customer journeys to provide you with the data you need to understand and…

TPM’s Take: August 2017

Hey there! This month’s TPM’s Take focuses on (re)connecting with your customers. By providing your customers with objective information to help make smarter buying decisions, you are arming them with insight in a world filled-to-the-brim with information. Here are a few tips to understand what your customers think about your organization and how to re-engage…