Hey there! In our final TPM Take for 2017, we’re looking to get you ready for the new year. Our top three reads focus on what marketing experts believe you need to know ahead of the new year. Our first article focuses on the top three disruptive marketing trends as we move into 2018. The…
What’s up in the world of marketing these days? What’s working? What’s not? How do I know what’s going to work for my business? There are a lot of questions to be answered and a lot of options to be considered, but before you panic, hear us out. Marketing statistics provide clues to guide you…
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…
Hey there! This month’s TPM’s Take focuses on the rise of data science in marketing. We’ve picked our top three reads on this increasingly important topic to get the ball rolling. In our first article, we talk a little bit about the future role of marketers in blending data-driven insights with traditional and modern marketing…
Hey there! The internet is a busy, busy place, and you have no option but to be involved in this sometimes hectic environment. What if I told you your business can not just survive, but thrive, in this environment and that it doesn’t have to drive you crazy in the process. From being prepared for…
Public Relations is a multi-faceted field, and that means a variety of PR tools, applications and processes are needed in order to make it work at its best. A good PR campaign goes far beyond writing and distributing press releases, and if you’re new to PR it’s difficult to know where to start. In my…
Hey there! This month’s TPM’s Take focuses on evaluating and improving your customers’ experiences. We highlight some interesting reading on why customer experience is an important metric for determining business success. We also cover what you need to know about designing appropriate customer journeys to provide you with the data you need to understand and…
Is PR something MSPs really need to put time and resources into? We discussed why they should in my last post, Why Is a PR Strategy Important for MSPs?, but now you need to decide which type of publication or blog you want to approach, and then improve your chances of getting noticed by them…
Hey there! This month’s TPM’s Take focuses on (re)connecting with your customers. By providing your customers with objective information to help make smarter buying decisions, you are arming them with insight in a world filled-to-the-brim with information. Here are a few tips to understand what your customers think about your organization and how to re-engage…
The following is a guest post by Wendy Dessler of OutreachMama. At this point, the wide majority of people accessing the Internet are doing so from smartphones and tablets. It’s important to have responsive web design in full effect on your site so it runs correctly on multiple platforms. Otherwise you’ll miss potential traffic generating…