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Total Product Marketing Blog
Resources
Top
Services
Strategy, Messaging & Positioning
Marketing Strategy
Digital Marketing
Branding & Design
Web Design & Development
Intelligent Content Marketing
Channel Marketing
Marketing Automation
Industries
Partner Marketing Playbook
Complete Guide to B2B Sales Enablement
About Us
Packages
Total Product Marketing Blog
Resources Hub
Our Customers
Testimonials
Contact Us
SEO Handbook
The SEO Guide for B2B Organizations to Target Higher Quality Leads
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Chapter 1: What is SEO in Digital Marketing?
Does It Work?
What is Google Looking For?
Cracking Google’s Code
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Chapter 2: Technical SEO
Crawlability and Indexing
Link Structure and Architecture
Webpage Loading Speed
Mobile Accessibility
Dead Links
Duplicate and Updated Content
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Chapter 3: Keyword Research
What’s in a Keyword?
Selecting the Right Keywords
Using Keywords
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Chapter 4: On Page SEO
Title and Headers
Readability
Word Count
Linking
Anchor Text & Tooltip Tags
Social Media and Blogging
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Chapter 5: Off Page SEO
Social Media Citations
Local Citations
Link-Building
NoFollow, DoFollow, and Auditing Backlinks
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Chapter 6: Current SEO Trends
Keyword Density
Google YMYL
Google EAT
Mobile-First Indexing
Core Web Vitals
Video SEO
Google Continuous Scroll *NEW*
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