Maintaining Community Insurance’s Personal Touch Online
Community Insurance is a well-known family-owned company in BC that offers a range of insurance services including auto, travel, and home.
The company has grown by word-of-mouth, creating an ‘offline’ experience that’s personal and professional. Offering home-visits for insurance renewals is just one of many personal touches that keeps its customers loyal for years.
“We are really pleased with our customer base but we know we can reach more people at scale, by taking our services online and creating wonderful experiences for a digital-first audience,” said Frank Chan, President at Community Insurance. Community Insurance reached out to StudioTPM to help them begin their digital journey.
Ensuring a Consistent Experience Online
StudioTPM worked with Community Insurance to translate its personal, warm, in-branch experience to the digital world. The team built a messaging framework to capture the company’s values and key messaging before embarking on the design of their new website.
Insurance is a high-touch purchase so the website needed to have enough information to inform and engage new customers while also providing a user-friendly experience. By introducing online application forms, customers can now apply for and renew existing insurance from the comfort of their own home.
“StudioTPM delivered a website that perfectly matched our in-person experience—warm, easy, and stress-free,” said Frank. “Our new, simple-to-use website has already resulted in new business and the feedback has been wonderful.”
Once the website was launched, the StudioTPM team turned its focus to SEO optimization. This further expanded Community Insurance’s online presence and helped them reach entirely new audiences.
“We’re a relationship-based business, that’s why we selected StudioTPM. We felt that it was a real partnership and we were supported every step of the way. They were wholly invested in our success, and we’ve seen the results pay off already,” said Frank.
- Content Creation and Storytelling
- Website Design and Development
- SEO Optimization