When you walk into your local coffee shop, say hi to your favorite barista, and see that he’s already started your usual latte, it feels good. It’s nice to be recognized and remembered. Some marketers have figured that out and are cashing in on it by segmenting their email subscriber lists and adding email marketing…
Think email is old-fashioned? Think again. Email is the highest-converting sales channel around. In fact, emails average a 122% ROI and still outperform all other digital sales channels. Even better? You can increase revenue up to 18x when you make the emails “relevant”. Clearly, it’s a tool you want to use and optimize. But what if…
SPAM, the luncheon meat made famous by Monty Python, got its name from the twin cities of St. Paul and Minneapolis. But the word had new life breathed into it when it came to be associated with junk email in 1993. The classic Python sketch had the players repeating the word “SPAM” over and over…
It shouldn’t come as a surprise that email is the leading medium for communication in the business world. More than 108.7 billion emails are sent and received per day — and that number is only going to grow over time. Predictions suggest that by 2018, business emails will account for over 139.4 billion messages sent…
“You’ve got mail!” may have been music to Meg Ryan’s ears, but times have changed. The same notification that sent us darting to our computers 20 years ago now leaves us frustrated with sifting through a daily barrage of spam and sales pitches. An industry report conducted in 2014 found that a business person sends…