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Category Archives: Inbound Marketing

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Channel Partner Incentive Programs

Do You Know the Value of Channel Partner Incentive Programs?

Inbound Marketing, Marketing StrategiesBy Dean AraJuly 29, 2019

Channel partner incentive programs can take the form of unique strategies, tools, support, or education. In short, they give partners a competitive edge.

Converting visitors to leads with gated content is one part of Inbound marketing basics.

Understanding the Inbound Marketing Basics: The 4 Principles

Inbound MarketingBy Makiko AraMarch 24, 2016

In helping you understand the Inbound marketing basics, we’re diving into the heart of Inbound, which is the Inbound Methodology. Mastering the Inbound marketing basics comes down to publishing the right content in the right place at the right time. In order to accomplish this, our content marketing strategy must be broken down into the…

Why You Need Multiple Inbound Marketing Channels

Why You Need Multiple Inbound Marketing Channels

Inbound MarketingBy Makiko AraFebruary 25, 2016

Have you ever noticed that the moment an idea pops into your head, everywhere you look there is a constant reminder of it? I’ve been dreading it – my New Year’s resolution. I’ve put it off for long enough, so I finally decided to make it official and announced on Facebook that I was cutting…

Effective Inbound Marketing Strategy: The Perfect Love Connection

Effective Inbound Marketing Strategy: The Perfect Love Connection

Inbound Marketing, Marketing StrategiesBy Makiko AraFebruary 10, 2016

With the calendar rolling into February, Valentine’s Day looms heavily; regardless of whether you are single or in a relationship. With love in the air, here at the TPM office, it seemed most fitting that I should write a post on how an effective inbound marketing strategy is a lot like making a love connection.…

Inbound Marketing Does Not Work

Inbound Marketing Does Not Work

Inbound Marketing, Marketing StrategiesBy Makiko AraDecember 1, 2015

If you are an inbound marketer, you are probably pretty familiar with hearing the following statement, “Inbound marketing does not work!” Unfortunately for me, I hear this often. So, how do I respond? Well, let me tell you a story. It was early September of this year, and I was in Boston for Inbound 2015…

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