Authenticity and automation – two words that by definition contradict one another. If authenticity is the quality of being real and genuine, and automation is a systematic process that reduces human intervention, is it really possible to create authentic marketing automation? The answer is yes. Authentic email marketing, authentic lead nurturing, authentic content marketing –…
In the closing months of 2015, experts conducted studies and hosted seminars to prepare industry professionals for new digital marketing trends in 2016. Having participated in more than a couple of these seminars ourselves, we’d like to discuss what we think will be three key areas of change with regards to digital marketing in the…
In September, the Total Product Marketing team participated in the INBOUND 2015 conference hosted by HubSpot, where leading marketing professionals converged in Boston for a week of education and sharing, for inbound marketing, sales and services. Our main focus is on marketing for our clients – it’s right there in our name – so marketing…