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Category Archives: Social Media

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4 Social Trends You Should Absolutely Try

4 Social Trends You Should Absolutely Try

Digital Marketing, Marketing Strategies, Social MediaBy Makiko AraSeptember 2, 2021

Stay on top of your social media game with these 4 social trends: audio only networking, social commerce, livestreaming, and socially conscious content.

Social Commerce

Social Commerce: The Trend That’s Changing eCommerce

Digital Marketing, Social MediaBy Dean AraApril 16, 2020

You’re probably familiar with social media and how it relates to marketing, but what about social commerce?

5 Important Hacks for Effective Social Media Marketing

Social MediaBy Wendy DesslerJanuary 19, 2018

The following is a guest post by Wendy Dessler of OutreachMama. There is more to running a powerful social media marketing strategy than just posting your content and hoping it yields the best results. If you take this route, you will likely be disappointed with the results more often than you will be satisfied. Instead,…

4 Ways to Profit With Social Media ROI Metrics that Matter

4 Ways to Profit With Social Media ROI Metrics that Matter

Social MediaBy Alisha AdamsSeptember 22, 2016

At the TPM marketing bootcamp at HostingCon 2016, I talked about the importance of using social media to expand the reach of content, increase brand awareness, and build trust with your audience. Several attendees representing hosting and Cloud service providers asked about social media ROI metrics, and how they could measure the value of their social…

Start Using Google+ Right Now (if you aren’t already)!

Social MediaBy Makiko AraApril 28, 2014Leave a comment

A lot has been said about Google+ since it launched in 2011. From fanfare to disappointment, Google+ was initially seen as a flop and many analysts wrote it off as a product that had failed to achieve the momentum that Google hoped for. But according to Linda Sherman, the former CEO of ClubMed Japan, businesses…

Cloud Product Marketing and Social Media

Cloud & Web Hosting, Social MediaBy Dean AraDecember 14, 2013Leave a comment

I haven’t touched on product marketing and social media in a while, so I thought I’d put down some quick thoughts on how Cloud Product Marketing can better leverage Social Media. #1 Ranking One tangible and measurable online objective is to own Google for whatever key terms your buyers and users are using to look…

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