The following is a guest post by Wendy Dessler of OutreachMama. There is more to running a powerful social media marketing strategy than just posting your content and hoping it yields the best results. If you take this route, you will likely be disappointed with the results more often than you will be satisfied. Instead,…
At the TPM marketing bootcamp at HostingCon 2016, I talked about the importance of using social media to expand the reach of content, increase brand awareness, and build trust with your audience. Several attendees representing hosting and Cloud service providers asked about social media ROI metrics, and how they could measure the value of their social…
A lot has been said about Google+ since it launched in 2011. From fanfare to disappointment, Google+ was initially seen as a flop and many analysts wrote it off as a product that had failed to achieve the momentum that Google hoped for. But according to Linda Sherman, the former CEO of ClubMed Japan, businesses…
I haven’t touched on product marketing and social media in a while, so I thought I’d put down some quick thoughts on how Cloud Product Marketing can better leverage Social Media. #1 Ranking One tangible and measurable online objective is to own Google for whatever key terms your buyers and users are using to look…