Average Bounce Rate for Email Marketing in All Industries
What is the average bounce rate for email marketing in 2025?
Average Bounce Rate:
10.68%
According to our most recent findings, the average bounce rate for email marketing in all industries is reported to be 10.68% as of January 2025.1
Why Email Bounce Rate Deserves Your Attention
A high bounce rate signals issues with email list quality or deliverability. Hard bounces often come from invalid or outdated email addresses, while soft bounces can indicate temporary server issues or full inboxes. If your bounce rate is too high, it could hurt your sender reputation and email performance across the board. Regular list cleaning, proper email verification, and monitoring engagement can help keep your bounce rate in check.
How to Reduce Your Email Bounce Rate
Keeping your bounce rate low starts with list hygiene. Use a verified opt-in process and regularly remove inactive or invalid addresses. Tools like email verification services can flag risky emails before you hit send. Also, make sure your sender domain is properly authenticated with SPF, DKIM, and DMARC to improve deliverability and avoid getting flagged by spam filters.
1 This data point is sourced by Constant Contact.
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