Average Click Rate for Email Marketing in Fintech
What is the average click rate for email marketing in 2025?
Average Click Rate:
4.90%
According to our most recent findings, the average click rate for email marketing in fintech is reported to be 4.90% as of March 2025.1
What a Click Means in Fintech Emails
In Fintech, a click usually means the reader is actively evaluating a solution, looking for technical details, or weighing integration options. Fintech emails perform well compared to most B2B sectors. The takeaway is clear: when your email drives clicks, it is reaching decision-makers who are already moving down the funnel.
Context Drives Clicks in Financial Tech
Generic calls to action are not effective in Fintech. Your audience is looking for clear value, relevant features, and timely insights. Click-through rates improve when emails point to content that helps the reader evaluate your product. This could be a compliance checklist, a performance case study, or a technical integration guide. When the information is specific and useful, it earns attention and drives action.
1 This data point is sourced by Promodo.
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