Average Click Rate for Email Marketing in SaaS
What is the average click rate for email marketing in 2025?
Average Click Rate:
3.10%
According to our most recent findings, the average click rate for email marketing in SaaS is reported to be 3.10% as of March 2024.1
CTR Reveals Product Curiosity in SaaS Funnels
In the SaaS industry, email clicks often signals buying intent. Whether it’s a demo request, pricing page visit, or product tour, CTR tells you who’s starting to explore your solution. Unlike B2C, where clicks might lead to a blog or promo, SaaS clicks are deeper-funnel actions that tie directly to revenue potential.
Why Context-Driven CTAs Win in SaaS Email
SaaS audiences aren’t looking for discounts, they’re looking for solutions. That’s why vague CTAs like “Learn More” tend to underperform. SaaS brands are seeing stronger CTRs with context-aware prompts like “See how it integrates with Salesforce” or “Watch a 2-min feature breakdown.” The more specific the value, the higher the click-through.
1 This data point is sourced by HockeyStack.
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