Average Conversion Rate for Affiliate Marketing in All Industries
What is the average conversion rate for affiliate marketing in all industries in 2025?
Average Conversion Rate:
1.20%
According to our most recent findings, the average conversion rate for affiliate marketing in all industries is reported to be 1.20% as of June 2025.1
Defining Conversion Rate for Affiliate Marketing
The data presented here is based on campaigns ran by FirstPageSage between 2019 and 2024 across various industries and channels. Conversion rate is calculated by dividing the number of visitors who completed a “hard” conversion action by the total number of unique visitors. Hard conversions include high-intent actions such as free trial sign-ups, demo requests, form submissions, and phone calls. This definition excludes softer actions like email submissions for gated content or blog newsletter sign-ups. These conversions represent bottom-of-funnel marketing qualified leads (MQLs) and can be considered sales qualified leads (SQLs) if they closely align with the ideal customer profile (ICP). The numbers shown are based on B2B campaigns, though B2C conversion rates typically differ by only plus or minus 1 percent.
1 This data point is sourced by FirstPageSage.
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