Average CPC for Google Search Ads in All Industries
What is the average CPC for Google Search Ads in 2025?
Average CPC:
$4.66
According to our most recent findings, the average CPC for Google Search Ads in all industries is reported to be $4.66 as of March 2024.1
Why CPC Is More Than Just a Price Tag
Cost per click (CPC) tells you how much you’re paying to get someone to your site, but it’s also a reflection of your competition, keyword strategy, and Quality Score. A high CPC might indicate that you’re bidding on competitive terms or that your ads need optimization. Comparing your CPC to the industry average can help you decide whether you’re overpaying for traffic or getting a fair return for your budget.
How to Lower Your CPC Without Losing Results
Lowering your CPC starts with improving your Quality Score. Google rewards ads that are highly relevant and well-structured, so refining your keyword targeting, tightening your ad copy, and building strong landing page experiences can help. Consider breaking out your campaigns by match type or intent to gain more control over bidding. And don’t forget about negative keywords. Cutting out irrelevant traffic helps preserve budget for clicks that actually convert.
1 This data point is sourced by Wordstream.
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