Average CPC for LinkedIn Ads in All Industries
What is the average CPC for LinkedIn Ads in 2025?
Average CPC:
$3.94~$5.58
According to our most recent findings, the average CPC for LinkedIn Ads in all industries is reported to be $3.94~$5.58 as of 2024/2025.1
Why LinkedIn CPC Runs Higher Than Other Platforms
Cost per click on LinkedIn tends to be higher compared to platforms like Google or Meta. That’s because you are paying to reach a highly targeted, professional audience with advanced filtering by role, industry, and company size. A higher CPC can be justified if the clicks are from qualified leads, but if your costs are rising without quality results, it may be a sign that your targeting or creative needs adjustment.
How to Bring Down LinkedIn CPC Without Losing Reach
Lowering your CPC on LinkedIn starts with refining your targeting. Narrow your audience to avoid wasting impressions on users who are unlikely to convert. Make sure your ad copy speaks directly to the value you offer and test different formats to find what drives the most efficient engagement. Higher Quality Scores on LinkedIn often come from relevance and performance, which can help reduce costs over time.
1 This data point is sourced by TheB2B House and Agency Analytics.
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