Average CTR for Google Search Ads in All Industries
What is the average CTR for Google Search Ads in 2025?
Average CTR:
6.42%
According to our most recent findings, the average CTR for Google Search Ads in all industries is reported to be 6.42% as of March 2024.1
Why Google Search Ad CTR Matters
Click-through rate is one of the most important indicators of ad relevance and performance on Google Search. A high CTR signals that your ad is resonating with users and aligned with their search intent, which can lead to better Quality Scores and lower cost per click. If your CTR is below the industry benchmark, it could be a sign that your ad copy, keyword targeting, or headline structure isn’t connecting with what searchers are looking for.
How to Improve CTR on Google Search Ads
To boost your CTR, start by tightening the match between your keywords and your ad copy. Use clear, benefit-driven headlines and include the keyword in the headline or description where it makes sense. Adding ad extensions like sitelinks, callouts, and structured snippets can also increase visibility and clickability. Most importantly, write from the searcher’s point of view. What are they really trying to solve, and why should they click you instead of the result above?
1 This data point is sourced by Wordstream.
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