Average CTR for LinkedIn Ads in All Industries
What is the average CTR for LinkedIn Ads in 2025?
Average CTR:
0.44~0.65%
According to our most recent findings, the average CTR for LinkedIn Ads in all industries is reported to be 0.44~0.65% as of February 2024.1
Why LinkedIn CTR Is Tougher (But More Telling)
Click-through rate on LinkedIn is a key signal of how well your ads resonate with a professional audience. Because LinkedIn targets users by job title, industry, and company size, a low CTR often points to a mismatch between your message and the people seeing it. If your CTR is below the industry average, it may be time to refine your audience segments or rethink the positioning of your creative and offer.
How to Improve CTR on LinkedIn Ads
Improving LinkedIn CTR starts with relevance. Tailor your messaging to the specific needs and goals of the audience you are targeting. Use strong, benefit-focused headlines and pair them with clean visuals or short videos that reinforce the message. Testing different ad formats and running audience-specific variations can also help surface what drives engagement in your niche.
1 This data point is sourced by TheB2BHouse.
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