Average Open Rate for Email Marketing in All Industries
What is the average open rate for email marketing in 2025?
Average Open Rate:
42.35%
According to our most recent findings, the average open rate for email marketing in all industries is reported to be 42.35% as of January 2025.1
Why Email Open Rate Still Matters (Despite Privacy Changes)
Open rate gives you a quick pulse check on subject line performance and audience interest. While Apple Mail Privacy Protection has made this metric less precise, especially for Apple users, it still holds value when used for trend analysis over time. If your open rate is consistently below the industry average, it could point to weak subject lines, poor sender reputation, or irrelevant targeting.
How to Increase Your Email Open Rate
Boosting open rates often comes down to writing irresistible subject lines and maintaining a clean, trusted sender reputation. Personalization, curiosity, and urgency can all lift your subject line performance. Also consider timing — sending when your audience is most active can make a noticeable difference. Finally, prune disengaged subscribers regularly to protect deliverability and improve open rate accuracy.
1 This data point is sourced by MailerLite.
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