Average Open Rate for Email Marketing in Fintech
What is the average open rate for email marketing in 2025?
Average Open Rate:
27.10%
According to our most recent findings, the average open rate for email marketing in fintech is reported to be 27.10% as of March 2025.1
Why Open Rates Matter More in Fintech Than You Think
For Fintech companies, email is often the first meaningful touchpoint after a demo request, lead magnet, or webinar sign-up. A strong open rate indicates that your subject lines and sender reputation are doing their job. More importantly, it reflects genuine curiosity around trust, compliance, or financial innovation.
Building Trust Starts at the Subject Line
Fintech audiences tend to be cautious and analytical. Whether they are evaluating a payments platform or a fraud prevention tool, the subject line is your first chance to establish credibility. Top-performing Fintech emails avoid vague or hype-driven language. Instead, they focus on clarity, outcomes, and relevance, such as highlighting performance metrics, security updates, or market shifts. This kind of precision earns attention and drives stronger open rates.
1 This data point is sourced by Promodo.
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