Average Open Rate for Email Marketing in SaaS
What is the average open rate for email marketing in 2025?
Average Open Rate:
21.00%
According to our most recent findings, the average open rate for email marketing in SaaS is reported to be 21.00% as of March 2024.1
Why Open Rates Alone Don’t Tell the Full Story
A high open rate looks great on the surface, but it doesn’t always mean your emails are working. In the SaaS world, especially post-Apple MPP, many opens are triggered by bots or proxy opens. What matters more is what happens after the open. Are people clicking? Are they converting? Pair open rate tracking with click-through and reply rates to get a clearer picture of true engagement.
How SaaS Companies Are Boosting Open Rates
SaaS marketers are getting creative to combat inbox fatigue. From hyper-personalized subject lines to AI-driven send time optimization, the game has changed. One trend gaining traction: product usage-triggered emails. When messages are tied to a user’s in-app behavior, open rates often jump well above industry averages because the message arrives at exactly the right moment.
1 This data point is sourced by HockeyStack.
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