AI Engine Optimization for B2B Tech

Make your brand the answer when buyers ask AI

SEO and AEO (Answer Engine Optimization) together deliver the visibility you need. Position your brand to grab the spotlight in the new frontier of search with TPM’s AI Engine Optimization.

From AI answers to real-world leads

The rise of AI search is transforming the way customers find your business. Use the change to your advantage.

Your audience is searching for answers — and they’re turning to AI.
AI Engine Optimization — TPM’s combination of SEO and AEO (Answer Engine Optimization) — ensures both search engines and AI tools highlight your expertise and offerings in their responses.

The New AI Norm

Traditional search

Tools: Google, Bing, DuckDuckGo, Yahoo

How it works: Points users to the most relevant and popular web pages and leaves them to explore on their own

Buyer behaviours:

Journey: Multi-stage, involving numerous searches and touchpoints

Results: High levels of traffic, but don’t typically translate into conversions — many visitors are still in the discovery or consideration stages of their journeys

AI search tools

Tools: Perplexity, ChatGPT, Gemini, Claude, etc.

How it works: Provides detailed answers to user questions via conversation, helping move them toward a decision — effectively acting as a salesperson or solutions consultant

Buyer behaviours:

Journey: Compressed, often moving from awareness to decision within a single conversation

Results: Lower traffic, but increased conversion rates as only high-intent users are directed to your site

Are you struggling with search?

Are you spending more and more to win fewer clicks on Google?

TPM helps reallocate effort toward AI-driven discovery channels, where early adopters can gain disproportionate visibility.

Do AI tools ignore your brand in favor of competitors when answering questions about your industry?

TPM positions your brand as the trusted, relevant answer in AI responses and recommendations, securing your brand’s visibility.

Do you lack the internal expertise to adapt to AI search’s rising popularity?

TPM provides a clear roadmap and framework for future-proof search visibility, backed by our product marketing expertise and AI experience.

Have you invested a lot in content, ads, or SEO without seeing results?

TPM helps maximize ROI by reframing and optimizing your messaging to ensure all your marketing assets provide value to both human customers and influential AI systems.

You need TPM’s AI Engine Optimization

AI isn’t everything. The team at TPM combines decades of product and content marketing experience with SEO and AI expertise to craft superior campaigns that deliver results.

Built on product marketing

It’s in our name and in our hearts — we know that the right product marketing strategy makes everything else fall into place

Ahead of the curve on AI

We’ve been experimenting with and testing new AI tools for years to identify where they can best serve our clients

Experts in the B2B tech space

We’ve worked with everyone from the smallest tech startups to enterprise giants. We know your buyers and the challenges you face.

Experienced content marketers

We live and breathe content — so much that we created our own messaging methodology to help our clients nail every campaign.

Driven by data

This isn’t about chasing a trend — we’re watching how buyer behaviours are changing to help our clients stay ahead

Always innovating

While other agencies are still using AI to create marketing campaigns, we’re helping brands market to AI itself

How does answer engine optimization work?

We help B2B tech brands become the trusted, relevant answer in AI search — building visibility, credibility, and competitive edge. Here’s what TPM’s AI Engine Optimization team does:

Conduct an in-depth assessment (or assessments, for ongoing engagements) to identify gaps in your brand’s presence across a range of AI platforms.

Pro Tip: Brands that appear in less than 10% of AI conversations about their core specialties risk losing visibility to competitors who appear more frequently.

Research the prompts and questions your target audience is using to ensure AI comes to you for answers.

Keyword research is the foundation of SEO — knowing what keywords your audience searches for lets you serve up relevant content. AEO is all about understanding what questions your prospects ask AI.

Rewrite and redesign your product messaging and content marketing campaigns to serve answers to both traditional search users and AI answer engines.

Armed with information on your audience, their needs and goals, and how they interact with AI search engines, we conduct a full inventory of your existing content.

Restructure your site and content campaigns to align with the way AI tools parse, summarize, and recommend information.

Set clear goals and guidelines for how your brand can maintain and grow your visibility as AI becomes the dominant gateway to buyers.

TPM will work with your team to set actionable AI visibility goals and a clear pathway to achieving them.

Get on the AI-driven path from search to sales

TPM’s AI Engine Optimization is the natural evolution of our long SEO and product marketing history. Book a consultation today to learn how we can help you make the evolution of search work for you.

Contact us to get started.