AI Engine Optimization for B2B Tech
SEO and AEO (Answer Engine Optimization) together deliver the visibility you need. Position your brand to grab the spotlight in the new frontier of search with TPM’s AI Engine Optimization.
From AI answers to real-world leads
The rise of AI search is transforming the way customers find your business. Use the change to your advantage.

Your audience is searching for answers — and they’re turning to AI.
AI Engine Optimization — TPM’s combination of SEO and AEO (Answer Engine Optimization) — ensures both search engines and AI tools highlight your expertise and offerings in their responses.
The New AI Norm

Traditional search
Tools: Google, Bing, DuckDuckGo, Yahoo
How it works: Points users to the most relevant and popular web pages and leaves them to explore on their own
Buyer behaviours:
- Start with a specific query
- Browse multiple sites, based on paid results and search rankings
- Skim content looking for relevant information
- Evaluate which sites to trust using information from a variety of sources: domain authority, brand recognition, reviews, and repetition — seeing a brand in multiple places
Journey: Multi-stage, involving numerous searches and touchpoints
Results: High levels of traffic, but don’t typically translate into conversions — many visitors are still in the discovery or consideration stages of their journeys

AI search tools
Tools: Perplexity, ChatGPT, Gemini, Claude, etc.
How it works: Provides detailed answers to user questions via conversation, helping move them toward a decision — effectively acting as a salesperson or solutions consultant
Buyer behaviours:
- Ask specific and detailed, conversational questions
- Receive information within the AI conversation without visiting sites
- Trust AI responses
- Only visit other sites to verify information or when ready to make a decision
Journey: Compressed, often moving from awareness to decision within a single conversation
Results: Lower traffic, but increased conversion rates as only high-intent users are directed to your site
Are you struggling with search?
Are you spending more and more to win fewer clicks on Google?
TPM helps reallocate effort toward AI-driven discovery channels, where early adopters can gain disproportionate visibility.
Do AI tools ignore your brand in favor of competitors when answering questions about your industry?
TPM positions your brand as the trusted, relevant answer in AI responses and recommendations, securing your brand’s visibility.
Do you lack the internal expertise to adapt to AI search’s rising popularity?
TPM provides a clear roadmap and framework for future-proof search visibility, backed by our product marketing expertise and AI experience.
Have you invested a lot in content, ads, or SEO without seeing results?
TPM helps maximize ROI by reframing and optimizing your messaging to ensure all your marketing assets provide value to both human customers and influential AI systems.
You need TPM’s AI Engine Optimization
AI isn’t everything. The team at TPM combines decades of product and content marketing experience with SEO and AI expertise to craft superior campaigns that deliver results.
Built on product marketing
It’s in our name and in our hearts — we know that the right product marketing strategy makes everything else fall into place
Ahead of the curve on AI
We’ve been experimenting with and testing new AI tools for years to identify where they can best serve our clients
Experts in the B2B tech space
We’ve worked with everyone from the smallest tech startups to enterprise giants. We know your buyers and the challenges you face.
Experienced content marketers
We live and breathe content — so much that we created our own messaging methodology to help our clients nail every campaign.
Driven by data
This isn’t about chasing a trend — we’re watching how buyer behaviours are changing to help our clients stay ahead
Always innovating
While other agencies are still using AI to create marketing campaigns, we’re helping brands market to AI itself
How does answer engine optimization work?
We help B2B tech brands become the trusted, relevant answer in AI search — building visibility, credibility, and competitive edge. Here’s what TPM’s AI Engine Optimization team does:

Conduct an in-depth assessment (or assessments, for ongoing engagements) to identify gaps in your brand’s presence across a range of AI platforms.
- What percentage of AI conversations about your industry does your brand show up in?
- Which topics, sources, and personas are most frequently linked to your brand?
- Which AI models mention your company most? Which mention your competitors?
- Which domains and content are cited most when your brand is mentioned in AI conversations?

Research the prompts and questions your target audience is using to ensure AI comes to you for answers.
Keyword research is the foundation of SEO — knowing what keywords your audience searches for lets you serve up relevant content. AEO is all about understanding what questions your prospects ask AI.
- Revisit your buyer personas, ICPs, and buyer journeys to uncover challenges, pain points, and goals
- Examine your site traffic data, emails, support requests, and FAQs to identify what questions your audience is asking now
- Talk to AI tools about commonly asked questions about your industry or offering, as well as what people ask about your (or your competitors) specifically

Rewrite and redesign your product messaging and content marketing campaigns to serve answers to both traditional search users and AI answer engines.
Armed with information on your audience, their needs and goals, and how they interact with AI search engines, we conduct a full inventory of your existing content.
- Update website copy to include clear answers to the questions your target audience is asking
- Create or expand FAQ pages to provide detailed answers to specific requests
- Develop video, blog, email, and social media content that demonstrates your credibility to AI search tools

Restructure your site and content campaigns to align with the way AI tools parse, summarize, and recommend information.
- Implement a schema markup to help AI models understand the context of information on your site
- Increase mentions of your brand on other sites — review sites, guest blog posts, press releases, partner marketing — to help cement you as a trusted source
- Ensure content is structured consistently using tags, alt text, and metadata to maximise value to LLMs

Set clear goals and guidelines for how your brand can maintain and grow your visibility as AI becomes the dominant gateway to buyers.
TPM will work with your team to set actionable AI visibility goals and a clear pathway to achieving them.
- Timelines for re-auditing and target milestones (“increase AI search visibility by 50% in 6 months”)
- Next steps for improving site and content campaigns (“publish FAQs at the bottom of key pages” or “secure guest posts on 3 industry sites”)
Get on the AI-driven path from search to sales
TPM’s AI Engine Optimization is the natural evolution of our long SEO and product marketing history. Book a consultation today to learn how we can help you make the evolution of search work for you.
- Be the answer when AI is asked
- Protect the ROI of your budget
- Future-proof your marketing strategy
- Gain a competitive advantage