Digital Marketing Strategy Is In Our DNA

From branding through to technical optimization, trust Total Product Marketing for all your digital marketing needs.

Good websites look pretty. Great websites convert.

Sure, having an attractive website is important. But it won’t mean a thing if nobody’s looking at it. We’ll help you drive traffic to your site through both paid and organic channels.

What We Do

We work with you from the ground up to create a compelling website that’s not only appealing to look at, but that will also give your customers a functional experience, and ultimately, generate more business for you. Our digital marketing services include:

Search Engine Marketing (SEM)

We like to keep things simple and our SEM goals are just that. Here’s what we’ll focus on for your SEM campaigns:

What Is SEM?

Put simply, SEM is the practice of digitally marketing a business, service, or product using paid ads on search engines, like Google. Your ads appear alongside the search query results, which are the keywords entered by your targeted prospects within a specific location.

Here is our 5-step approach to setting your digital SEM efforts up for success:

Step 1: ANALYSIS

Examine your targeted web pages to see how your audience interacts.

Step 2: KEYWORD RESEARCH

Identify the best keywords to draw your customers in.

Step 3: ACCOUNT STRUCTURING

Structure your website to drive a stronger overall performance.

Step 4: EXECUTION

Launch your campaign to the world.

Step 5: MONITOR, CONTROL, AND OPTIMIZE

Conduct ongoing surveillance and tracking to maximize your performance.

Search Engine Optimization (SEO)

Getting noticed in unpaid search engine results is essential — and our SEO work will do just that for you.

What Is SEO?

Your website is a member of your sales team, and just like any salesperson, it needs to find people to market to before it can seal the deal. That is just what SEO was born to do.

We break our SEO services into two areas: Technical SEO and Content SEO.

Technical SEO

Search engines like Google continually improve their algorithms to give the best experience to users. It’s essential to keep up with these changes to ensure your website remains visible in searches. Here are a few of the technical SEO tweaks we do to keep your site at the top of the search heap:

Device Optimization

Keeping your website looking great on smartphones, laptops, tablets, and desktops.

Coding Standards

Keeping your website up-to-date with the latest coding standards.

Link Fixing

Removing or replacing outdated or broken links and images.

Sitemap Monitoring

Ensuring sitemaps are visible to search engines.

Content SEO

High-quality content lies at the core of customer engagement. But great content is of no use if no one finds it. Content SEO works to ensure your snappy copy is seen and shared by the world. Here are a few of the Content SEO tasks we perform:

Keyword Research

Taking into account search volume, user intent, and competition.

Content Production

That incorporates your keywords and is on topic and specific to your audience’s interests.

Content Variety

Search engines love variety — we produce a mix of content types to keep them happy.

How Can We Help?

We’d love to jump on a call and talk about how we can help you succeed. We’re pretty much online 24-7 so we’ll get back to you really quickly.

Call now on 1.855.646.8662