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Year: 2022

4 Best Practices to Harness the Power of B2B Email Marketing

February 17, 2025November 21, 2022 by Dean Ara

Email marketing is still one of the most powerful tools in your arsenal. Follow these guidelines to get the most bang for your B2B email marketing buck.

Categories Blog, Email Marketing Tags b2b marketing, email

How to Create a Buyer Persona that Will Always Work for You

February 17, 2025June 6, 2022 by Makiko Ara

In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.

Categories Blog, Marketing Strategies Tags buyer journey, buyer persona

Including Partners in Sales Enablement Strategies

February 17, 2025February 10, 2022 by Dean Ara

Effective partner enablement is the key to successful and mutually beneficial relationships. Build these 4 pillars for a partnership in sales enablement.

Categories Blog, Partner Marketing, Sales Enablement Tags partner enablement

5 Key Elements for a Successful Sales Enablement Strategy

February 17, 2025January 21, 2022 by Dean Ara

Let’s explore some best practices that will help you build your own sales enablement strategy.

Categories Blog, Sales Enablement Tags strategy

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At TPM, we speak the language of the technology buyer. We live and breathe tech to help Cloud, IoT, and SaaS companies reach new audiences with messaging that ensures they stand out in a crowded marketplace.
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On the Blog
Know Your Market (With or Without a Market Research Agency)
May 5, 2025
AI and Sustainable Marketing: The Perfect Match or Complete Opposites?
March 3, 2025
AI Marketing Problems: 7 Big Assumptions That Can Lead You Astray
February 17, 2025
7 Reasons You Need a Killer B2B Video Marketing Strategy (and How to Build One)
February 3, 2025
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