How to Create a Buyer Persona that Will Always Work for You
In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.
Customer Profile vs Buyer Persona: Two Sides of the Same Coin
Customer profile and buyer personas are 2 sides of the same coin. There’s no competition between the two. In fact, it’s quite the opposite.
5 Key Elements for a Successful Sales Enablement Strategy
There’s no doubt the pathway to building an effective sales enablement strategy is an involved process. Let’s explore some best practices that will set your organization up for success.
Redefining the MSP Sales Process for 2017
Is your MSP sales team finding it harder to close leads? Some veteran salespeople (think someone who has been in the role since at least the late 90s) are discovering their role in the buyer’s decision-making process has changed and they’re not sure why. They’ve also noticed they’re getting fewer calls from prospective buyers and…
10 Content Marketing Success Metrics All MSPs Should Know
Content marketing is bullsh*t. It’s not, I assure you. But while looking for the author of a quote I had intended to use in this post, I typed content marketing is into Google, and that was the first suggestion the auto-complete feature offered — followed immediately by Content marketing is dead. Surely the fact that…
Hoster & MSP Marketing Roundup: September 2016
Hi Readers, Did you catch our big announcement last month? We launched Five Pilots Cloud Sales Accelerator, a new turnkey content marketing solution built for MSPs and VARs. It’s fully automated — you choose your package, and we do the rest. With Five Pilots you can: Position yourself as a Cloud authority Uncover new leads…
3 Key Components of Successful Content Marketing Campaigns
HostingCon: When I heard I was going, I was excited. A week in New Orleans networking, learning, and yes, experiencing the finest in Creole cuisine — how could I not be over the moon? Then I heard I was presenting. What? I’m going to stand up in front of industry CEOs, directors, and managers and…
Hoster & MSP Marketing Roundup: August 2016
Hi Readers, We have two big announcements this month! Try Five Pilots for Free We are excited to launch Five Pilots Cloud Sales Accelerator, our new turnkey content marketing automation solution. Five Pilots empowers hosting providers to generate warm leads and educate prospects and customers on the Cloud. We invite you to try Five Pilots…
Hoster & MSP Marketing Roundup: July 2016
Hi Readers, We are so excited to tell you about our Cloud Marketing Bootcamp at HostingCon this month. The workshop is focused on helping hosting providers implement the right sales and marketing strategy to take business to the next level. Total Product Marketing’s Dean Ara, Irene Powell, and Alisha Adams will host the event and…
Using Education as a Sales Prospect Generation Tool
We live in a noisy world. Each day, we are exposed to more than 5,000 advertisements. As a managed service provider, how do you reach your audience and break through the clutter? And if you do have the opportunity to capture a prospect’s attention, how do you then convince them to buy? Simply pushing your…