How to Create a Buyer Persona that Will Always Work for You
In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.
buyer persona
Customer Profile vs Buyer Persona: Two Sides of the Same Coin
Customer profile and buyer personas are 2 sides of the same coin. There’s no competition between the two. In fact, it’s quite the opposite.
