Is your MSP sales team finding it harder to close leads? Some veteran salespeople (think someone who has been in the role since at least the late 90s) are discovering their role in the buyer’s decision-making process has changed and they’re not sure why. They’ve also noticed they’re getting fewer calls from prospective buyers and…
Content marketing is bullsh*t. It’s not, I assure you. But while looking for the author of a quote I had intended to use in this post, I typed content marketing is into Google, and that was the first suggestion the auto-complete feature offered — followed immediately by Content marketing is dead. Surely the fact that…
Hi Readers, Did you catch our big announcement last month? We launched Five Pilots Cloud Sales Accelerator, a new turnkey content marketing solution built for MSPs and VARs. It’s fully automated — you choose your package, and we do the rest. With Five Pilots you can: Position yourself as a Cloud authority Uncover new leads…
HostingCon: When I heard I was going, I was excited. A week in New Orleans networking, learning, and yes, experiencing the finest in Creole cuisine — how could I not be over the moon? Then I heard I was presenting. What? I’m going to stand up in front of industry CEOs, directors, and managers and…
Hi Readers, We have two big announcements this month! Try Five Pilots for Free We are excited to launch Five Pilots Cloud Sales Accelerator, our new turnkey content marketing automation solution. Five Pilots empowers hosting providers to generate warm leads and educate prospects and customers on the Cloud. We invite you to try Five Pilots…
Hi Readers, We are so excited to tell you about our Cloud Marketing Bootcamp at HostingCon this month. The workshop is focused on helping hosting providers implement the right sales and marketing strategy to take business to the next level. Total Product Marketing’s Dean Ara, Irene Powell, and Alisha Adams will host the event and…
We live in a noisy world. Each day, we are exposed to more than 5,000 advertisements. As a managed service provider, how do you reach your audience and break through the clutter? And if you do have the opportunity to capture a prospect’s attention, how do you then convince them to buy? Simply pushing your…
Hi Readers, TPM recently secured press coverage for Data Resolution, a Microsoft hosting partner, for its launch of the first-ever productized deployment of SharePoint Enterprise in the AWS marketplace: Cloud Solution Provider Paradox (Channel Insider) Now Even Companies on Tight Budgets Can Get SharePoint Enterprise (CMSWire) Microsoft SharePoint Enterprise Is Now Available In The Cloud…
Have you ever noticed that the moment an idea pops into your head, everywhere you look there is a constant reminder of it? I’ve been dreading it – my New Year’s resolution. I’ve put it off for long enough, so I finally decided to make it official and announced on Facebook that I was cutting…
With the calendar rolling into February, Valentine’s Day looms heavily; regardless of whether you are single or in a relationship. With love in the air, here at the TPM office, it seemed most fitting that I should write a post on how an effective inbound marketing strategy is a lot like making a love connection.…