How to Master Product Positioning: Standing Out In a Crowded Market
Effective product positioning demonstrates why your offering — and not your competitors’ — is worth investing in. Follow these steps to master this vital skill.
buyer persona
Should Your Brand Take a Stand? How to Mix Politics and Marketing
What does the current state of political upheaval mean for your marketing efforts? Discover the right (and wrong) ways to combine politics and marketing.
ICP vs. Buyer Persona: How They Differ (and Why You Need to Know)
The terms ICP and buyer persona may be used interchangeably, but they’re not the same thing. Is confusing them reducing the efficacy of your campaigns?
How to Create a Buyer Persona that Will Always Work for You
In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.
