What Is Sales Enablement? (And How to Make It Work In 2024)
What is sales enablement? Does it even work anymore? Discover how marketing teams can support sales teams facing fresh challenges in 2024.
What is sales enablement? Does it even work anymore? Discover how marketing teams can support sales teams facing fresh challenges in 2024.
Digital customer journey mapping lets you combine the power of multiple marketing tools and strategies to attract, engage, and convert customers.
In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.
Customer profile and buyer personas are 2 sides of the same coin. There’s no competition between the two. In fact, it’s quite the opposite.