Lead Scoring Best Practices: Everything You Need to Know
Struggling to manage your leads? Our lead scoring best practices help align sales and marketing teams to improve closing results.
4 Digital Marketing Trends You Need to be Ready for in 2020
In this post, we’ll examine some of the up-and-coming digital trends that marketers should be ready for in 2020, as well as a few tactics that are a little bit past their prime.
Avoid These 6 Mistakes When Marketing Your Web Hosting Business
Mistakes happen. For those who grew up in the ‘90s under the influence of Miss Frizzle and the Magic School Bus, you may even live by the motto “take chances, make mistakes, get messy!” But in the world of business, marketing mistakes can often lead to costly consequences (need we remind you of Pepsi’s marketing…
Redefining the MSP Sales Process for 2017
Is your MSP sales team finding it harder to close leads? Some veteran salespeople (think someone who has been in the role since at least the late 90s) are discovering their role in the buyer’s decision-making process has changed and they’re not sure why. They’ve also noticed they’re getting fewer calls from prospective buyers and…
3 Key Components of Successful Content Marketing Campaigns
HostingCon: When I heard I was going, I was excited. A week in New Orleans networking, learning, and yes, experiencing the finest in Creole cuisine — how could I not be over the moon? Then I heard I was presenting. What? I’m going to stand up in front of industry CEOs, directors, and managers and…
Using Education as a Sales Prospect Generation Tool
We live in a noisy world. Each day, we are exposed to more than 5,000 advertisements. As a managed service provider, how do you reach your audience and break through the clutter? And if you do have the opportunity to capture a prospect’s attention, how do you then convince them to buy? Simply pushing your…
Understanding the Inbound Marketing Basics: The 4 Principles
In helping you understand the Inbound marketing basics, we’re diving into the heart of Inbound, which is the Inbound Methodology. Mastering the Inbound marketing basics comes down to publishing the right content in the right place at the right time. In order to accomplish this, our content marketing strategy must be broken down into the…
Effective Inbound Marketing Strategy: The Perfect Love Connection
With the calendar rolling into February, Valentine’s Day looms heavily; regardless of whether you are single or in a relationship. With love in the air, here at the TPM office, it seemed most fitting that I should write a post on how an effective inbound marketing strategy is a lot like making a love connection.…
Inbound Marketing Does Not Work
If you are an inbound marketer, you are probably pretty familiar with hearing the following statement, “Inbound marketing does not work!” Unfortunately for me, I hear this often. So, how do I respond? Well, let me tell you a story. It was early September of this year, and I was in Boston for Inbound 2015…
Buyer Persona Content Marketing: Using Buying Cycles & Influencers
In June, we set out to cover a number of topics to help our readers with their journey towards cloud marketing excellence. In our six-part blog series, we discussed emotional web design and how you can create a connection with customers through design, content SEO and how to best optimize your content to satisfy the…